Ek's done more than just noodle in online music. He's been more successful at advancing the notion of subscribing to a celestial jukebox than anyone before. While music-subscription services Rhapsody, the legal Napster and MOG (soon to relaunch as Daisy) all pre-date Spotify, Ek has 5 million paying customers — (five times Rhapsody's base) — and 20 million active members who use the ad-supported free version. (Spotify charges $5 monthly for ad-free listening on a PC or $10 for mobile access.)
His twist on rivals was emphasizing the social aspects of music — showing what your friends are listening to via Facebook. Others had tried to do that but not as successfully.
Now, he wants to take the social aspect of discovering new music to the next level by showing you what your favorite artists listen to.
Via Yvan Boudillet