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Facebook: Friend or Foe to Music Marketers?

Facebook: Friend or Foe to Music Marketers? | Radio 2.0 (En & Fr) | Scoop.it

Some people haven’t forgiven Facebook for the changes it made last year to its news feed algorithm, alterations that ratcheted down the audience reach for some posts written on behalf of brand.

“You can spend a lot of time building up these audiences, but when things change constantly on the platform, it’s very challenging,” Dorothy Hui, Roc Nation’s Vice President of Digital Marketing, said of Facebook during a social media summit hosted by the Recording Academy prior to the Grammy Awards.

No doubt, Facebook’s tweaks, discussed in detail in the March 2, 2013 issue of Billboard, altered the playing field for bands and marketers who rely on the social network to get the word out. “It’s very risky to build your business on someone else’s platform,” said Paul Verna, senior analyst with eMarketer who advised companies to diversify their social efforts to as not to be dependent on any one platform. “You just never know when those platforms make changes that don’t serve your needs and you’re left dangling.”

There are other ways to adjust, said Geoffrey Colon, vice president of Social@Ogilvy, the digital marketing arm of Ogilvy & Mather. For those who are sticking to Facebook, Colon offers six ways to leverage the world’s largest social network.

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Radio 2.0 (En & Fr)
Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Comportements et mesure de l'écoute en ligne à l'heure des 3 écrans [étude] Mediametrie au Radio 2.0 2017

Comportement et mesure de l ecoute en ligne a l'heure des 3 ecrans mediametrie radio 2.0 2017
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Mozilla is crowdsourcing 10,000 hours of audio so anyone can build voice apps

Mozilla is crowdsourcing 10,000 hours of audio so anyone can build voice apps | Radio 2.0 (En & Fr) | Scoop.it
The tech industry is convinced that voice-based interaction will be a big part of our future, and we’ve seen proof of that in AI-powered assistants on our phones and smart speakers. But it’s not easy or cheap to build your own voice recognition system for an app or gadget because that requires plenty of data to learn from.

The folks at Mozilla, who are behind the popular Firefox browser, want to take the stress out of that part of the equation with Common Voice, a project to crowdsource voice samples and validate them. It’ll then make the database freely available to developers who want to train speech-to-text systems for their projects.

The goal is to collect about 10,000 hours of audio in various accents and subsequently release it later this year.
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Diffusions digitales de la radio en juin : la marque NRJ reprend la tête du classement | Offremedia

Diffusions digitales de la radio en juin : la marque NRJ reprend la tête du classement | Offremedia | Radio 2.0 (En & Fr) | Scoop.it
FIP Radio a été écoutée en moyenne 1h02m47s au mois de juin par écoute dans le monde. La radio digitale est largement devant les deux stations du Groupe NRJ, Chérie FM (48m17s) et Nostalgie (47m52s).
En juin, NRJ reprend la tête du classement des marques de radio les plus diffusées en ligne avec 21,8 millions d’écoutes actives France. France Inter (18,9M d’écoutes actives France) rétrograde à la deuxième place et perd plus de 3M d’écoutes actives France.
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Les médias doivent s'adapter à l'Internet vocal [Prepa #VoiceUI]

Les médias doivent s'adapter à l'Internet vocal [Prepa #VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it
Les assistants personnels d'Amazon ou de Google vont bouleverser l'accès aux contenus.
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Amazon Is Now 3rd Largest Music Subscription Service

Amazon Is Now 3rd Largest Music Subscription Service | Radio 2.0 (En & Fr) | Scoop.it

Although it has often been overshadowed in the competitive world of music streaming, Amazon seems to be stepping into the light, with recent data showing Amazon music to be the second most widely used streaming app, and is the third largest subscription service globally. 


Via Bruno Renkin
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Shazam And Waze Rethink Mobile Creative | AdExchanger

Shazam And Waze Rethink Mobile Creative | AdExchanger | Radio 2.0 (En & Fr) | Scoop.it
While rich media units are engaging, they’re expensive to make and tougher to scale than programmatic banners. But banners look bad on mobile and get a bad rap for ruining the user experience.

Shazam and Waze are two apps championing beautiful mobile creative, but they can do so by relying on other revenue sources. Fifteen-year-old Shazam is on 400 million devices globally and sells half of its inventory programmatically; Waze is owned by Google.

Still, their support of unique creative demonstrates mobile’s advertising potential.

Sounds Like Attribution

Shazam, which used to make money through affiliate links to iTunes, has adopted an advertising-centric revenue model as music consumption habits have shifted to streaming.

Half of Shazam’s inventory is sold programmatically through private exchanges and on the open exchange, said Chief Revenue Officer Greg Glenday. But Shazam works with 70 of the top 200 brand advertisers on custom, direct-sold creative campaigns.
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Rescooped by Nicolas Moulard - Actuonda from E-Music !
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How Spammers, Superstars, and Tech Giants Gamed the Music Industry

How Spammers, Superstars, and Tech Giants Gamed the Music Industry | Radio 2.0 (En & Fr) | Scoop.it
Making money in the music industry is more complicated than ever, but artists are finding new ways to game the system.
Via Christophe Peckeu
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Radioplayer launches new ‘smart device’ integrations

Radioplayer launches new ‘smart device’ integrations | Radio 2.0 (En & Fr) | Scoop.it
Radioplayer, the collaborative radio platform offering access to over 500 UK stations, has just unveiled brand new interfaces for the Sonos home sound system, Amazon Echo and Google’s Chromecast to make it easier for listeners to find and navigate radio content.
Radioplayer MD Michael Hill explained: “There’s a huge opportunity for radio in Smart Speakers, so we’ve made them one of our top three strategic priorities, alongside Car Radios and Radio Apps for mobile and web.”
A new global interface for Sonos’ home sound systems will offer millions of listeners around the world content specific to their country. Michael Hill added: “Sonos speakers sound absolutely brilliant, particularly when they’re playing the best quality content. Using Radioplayer, listeners can now access higher-quality radio streams than before, including major live sporting events.”
In addition to the Sonos integration, they have just updated its ‘skill’ for the voice-controlled ‘Amazon Echo’ speaker in the UK. Listeners can now ask Radioplayer ‘what’s playing?’, and Alexa will answer with the track and artist.
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The voice first market just got a whole lot bigger. Meet Tmall Genie from Alibaba [prepa VoiceUI]

The voice first market just got a whole lot bigger. Meet Tmall Genie from Alibaba [prepa VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it

Today (July 5th, 2017) web/mobile commerce giant Alibaba released a new Voice First system called Tmall Genie [1] X1.  The Chinese e-commerce giant’s has 450 million active buyers who purchase everything from cellphone to grapes on the site.  Tmall Genie features the AliGenie Voice First platform that has developer tools similar to the Amazon Alexa platform.  Alibaba’s move into a Voice First system is grounded in the same roots as Amazon, however Tmall Genie has the first VoicePrint identity verification system.

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Here’s what happened the last time audio producers got better data

Here’s what happened the last time audio producers got better data | Radio 2.0 (En & Fr) | Scoop.it
When radio ratings got more precise, it changed how programmers saw their audience. Are podcasters heading for something similar?
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RADAR : Google finance un site d’actualité rédigé par des robots.

RADAR : Google finance un site d’actualité rédigé par des robots. | Radio 2.0 (En & Fr) | Scoop.it
Google finance un projet de site d'actualité où les contenus seront en grand partie rédigés par des robots : RADAR.

Via Bruno Renkin
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Rescooped by Nicolas Moulard - Actuonda from E-Music !
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Nielsen: on-demand audio streaming hits record high, is up 62.4% over last year

Nielsen: on-demand audio streaming hits record high, is up 62.4% over last year | Radio 2.0 (En & Fr) | Scoop.it
A new report from Nielsen out this week paints a picture of the booming on-demand audio streaming business, pointing to a significant increase in consumers’ use of streaming services and reco…
Via Christophe Peckeu
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With P24, Público is experimenting with personalised audio catch-ups for readers #DNIFund

With P24, Público is experimenting with personalised audio catch-ups for readers #DNIFund | Radio 2.0 (En & Fr) | Scoop.it
The personalised audio feature on Público's website refreshes throughout the day and provides news based on people's interests
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Programmation musicale Radio en France : Yacast fait le bilan du 1er semestre 2017

Programmation musicale Radio en France : Yacast fait le bilan du 1er semestre 2017 | Radio 2.0 (En & Fr) | Scoop.it
Toujours très intéressant ce bilan semestriel livré par Yacast pour celles et ceux qui aiment décortiquer les chiffres et, surtout, qui aiment la musique. Justement ce nouveau bilan fait le point sur la programmation musicale dan un panel de stations au cours des six premiers mois de l'année. Beaucoup de chiffres et quelques gros succès qui ont marqué de semestre.
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L’avenir de Spotify ne se fera pas sans l’intelligence artificielle

L’avenir de Spotify ne se fera pas sans l’intelligence artificielle | Radio 2.0 (En & Fr) | Scoop.it
Après avoir racheté une start up française de machine learning, Spotify annonce l’ouverture d’un Creator Technology Research Lab à Paris dirigé par un spécialiste de l’intelligence artificielle.
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Reverse engineering emotions in an immersive audio mix format [Prepa #AudioGaming]

Reverse engineering emotions in an immersive audio mix format [Prepa #AudioGaming] | Radio 2.0 (En & Fr) | Scoop.it
The idea of immersive mixing is not new. Yet, the concept of adapting it to achieve an emotional story telling and audience control is still something that can be pushed forward.

Looking at the developments happening in the world of cinema and home audio, the idea of bringing the spectator to engage with the story is now a reality.

The Idea is to propose various techniques of mixing and audio processing along with the emotional impact into this world so that the artistic intention of the creator with the viewer is bridged and rather than having an audience that sees a movie, it is time to have the audience experience the story.

It will span from the art of psychological placements of sounds to designed and interpreted spaces that replicate a human emotion when replayed.
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How blockchain is used in media and advertising - Digiday Prepa #Blockchain

How blockchain is used in media and advertising - Digiday Prepa #Blockchain | Radio 2.0 (En & Fr) | Scoop.it

Use in media

Monetization: This week, blockchain content distribution platform Decent announced the launch of Publiq, a “rewarding” process that will let writers and creators distribute content on the blockchain and get paid immediately.


Advanced TV: A new technology by Comcast’s advanced advertising group lets brands make ad buys on both broadcast and OTT TV using blockchain technology. The group, which has brought together Disney, Altice USA, the U.K.’s Channel 4 and TG1 Group in Italy, plans to — in 2018 — let marketers, publishers and programmers share data without having to pool it in any one place. A CPG marketer, for example, would be able to use data from a content producer like Hulu to understand how to target its ad buys without receiving the actual data itself.


Fraud: In June, MetaX and the Data & Marketing Association launched adChain, an open protocol on the Ethereum blockchain that tags a piece of creative and follows it on the internet to make sure someone sees it, determining who it was as well as what actions were taken afterward. Like Comcast’s approach, adChain lets multiple parts of the industry, from agency to publisher to marketer, work together without dependency.
Whitelisting: MetaX also runs an adChain registry in collaboration with the DMA and ConsenSys that uses a cryptocurrency called “adToken,” which incentivizes people to determine whether a publisher can be whitelisted or not (or is deemed reputable or not). Brands can then decide to spend money only on those publishers.

 

Ad buying: New York Interactive Advertising Exchange, which will be a marketplace where brands, publishers and agencies can buy and sell future ad inventory will launch this year, in partnership with Nasdaq. The idea is to automate contract execution as long as conditions are met. It plans to first support only digital ad buys.

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Will Alexa Destroy us (Radio) ? [Prepa VoiceUI]

Will Alexa Destroy us (Radio) ? [Prepa VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it
How your radio newsroom should think about smart speakers and digital assistants, and how two non-developers built a product on one
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Benoît Bouffart (Voyages-sncf.com) : "Créer un skill Alexa est une démarche qui s'inscrit dans le temps"

Benoît Bouffart (Voyages-sncf.com) : "Créer un skill Alexa est une démarche qui s'inscrit dans le temps" | Radio 2.0 (En & Fr) | Scoop.it

En 2016, Voyages-sncf.com a développé une application pour l'assistant vocal d'Amazon. Retour d'expérience avec le directeur produits et innovation de la filiale.

JDN. Pourquoi avez-vous créé un skill sur Alexa ?

Benoît Bouffart. Voyages-sncf.com attire plus de 12 millions de visiteurs uniques par mois. Notre objectif est de mettre à disposition de nos voyageurs toutes les technologies disponibles en gardant une navigation la plus intuitive possible. En 2014, nous avons lancé un bot sur Twitter pour chercher un billet de train en 140 signes. Fin 2015, nous avons intégré la commande vocale à notre appli mobile. En 2016, nous avons créé un skill pour Alexa, l'assistant personnel d'Amazon, qui permet aux usagers de commander un billet de train par la voix... Nous devions expérimenter cette piste.

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"Calls" : Canal+ lance cet automne sa première série audio #Podcast [video teaser] Ozap

"Calls" : Canal+ lance cet automne sa première série audio #Podcast [video teaser] Ozap | Radio 2.0 (En & Fr) | Scoop.it
La chaîne cryptée se lance dans un nouveau genre de production à la rentrée.
Une production plus qu'originale. Ce lundi, Canal+ dévoile le teaser de sa prochaine série baptisée "Calls", écrite par Timothée Hochet. Cette série uniquement audio est composée de dix enregistrements retrouvés après de tragiques événements, survenus à différentes époques. Ces histoires ont été récupérées à partir de boîtes noires d'avion, de cassettes de magnétoscope ou de messages laissés sur un répondeur. La chaîne cryptée détenue par le groupe Vivendi précise qu'elle sera diffusée dès l'automne 2017 et comptera 10 épisodes de 10 minutes.
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Art of Gaming - Let The Music Play ArteTV [Prepa #AudioGaming 8Sept]

Art of Gaming - Let The Music Play ArteTV [Prepa #AudioGaming 8Sept] | Radio 2.0 (En & Fr) | Scoop.it
Comment oublier la musique entêtante de Tetris, le thème sautillant de Super Mario Bros ou le générique de PacMan ? Depuis, la musique de jeu vidéo rivalise avec cella du cinéma et propose même une nouvelle façon de composer une bande originale. Damien Mecheri (auteur) et Trinity retracent son histoire, depuis les bruitages de Pong à la nomination au Grammy Award de Journey.
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For publishers, Amazon Alexa holds promise but not much money (yet) - Digiday [Prepa #VoiceUI]

For publishers, Amazon Alexa holds promise but not much money (yet) - Digiday [Prepa #VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it
While Echo devices are a relatively new feature in the media landscape, some audio formats accessible through Alexa, including digital radio broadcasts and podcasts, are fairly well established. That’s why some publishers have treated the Alexa Flash Briefings as one more place to park audio products they have already developed. A number of radio stations, including those owned by Federated Media, simply add the listeners tuning in through their stations’ Alexa skills to their total digital broadcast audience numbers. And because the ads in those broadcasts are already inserted to the stream by the time they come through the device, Amazon doesn’t touch these broadcasts’ ads.

Not everybody lumps the Amazon audiences in with the rest of their audio listeners. The New York Times, for example, puts a version of The Daily — a short (and daily) podcast that launched in January — on Alexa devices and Google Home, but it doesn’t count its Alexa audience as part of The Daily’s overall reach and doesn’t monetize those listens.

The stringent rules Amazon has put in place limiting third-party promotions has limited publishers’ opportunities to integrate sponsored content into some of the skills they’ve developed for non-news purposes. While HuffPost has baked host-read ads into its Flash Briefings, it’s been able to put sponsored-content questions into the news quiz it offers on Google Home. In March, the publisher added daily questions about the ABC drama “American Crime” into its quizzes.
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#VR et #eSport vont tirer le marché #média et entertainment entre 2017 et 2021 d’après PwC | Offremedia

#VR et #eSport vont tirer le marché #média et entertainment entre 2017 et 2021 d’après PwC | Offremedia | Radio 2.0 (En & Fr) | Scoop.it
Le marché mondial Media et Entertainment devrait progresser de +4.2% par an pendant 5 ans (autour de 3% en France) d’après le rapport PwC’s Global entertainment and media outlook 2017-2021. La croissance des revenus dans le secteur des médias et des loisirs sera inversement proportionnelle au niveau de dépenses par habitant souligne PwC.
Le marché grand public des contenus VR va progresser de +77% par an entre 2017 et 2021 pour atteindre 15,1Md$. Le marché mondial de l’eSport connaîtra quant à lui une progression de 21,7% par an durant la même période.
 
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Pourquoi 20 Minutes s'est lancé sur Amazon Echo [prepa #VoiceUI]

Pourquoi 20 Minutes s'est lancé sur Amazon Echo [prepa #VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it
Si le haut-parleur intelligent du géant de l'e-commerce n'est pas encore arrivé en France, le quotidien gratuit en teste l'usage depuis la présidentielle... et envisage de le développer.

Amazon Echo devrait arriver en France l'année prochaine si l'on en croit Forrester. Si plusieurs entreprises hexagonales ont déjà réalisé des expérimentations avec le haut-parleur intelligent du géant de la distribution, 20 Minutes fait figure de précurseur dans les médias. L'éditeur a réalisé un proof of concept (POC) lancé à l'occasion du premier tour de l'élection présidentielle française. Un dispositif événementiel avait été mis en place à l'occasion de la soirée électorale, les utilisateurs pouvant "dialoguer" avec Alexa tout au long de la soirée et au lendemain du vote. "C'est d'abord une initiative de notre équipe technique et plus particulièrement de notre CTO que je soupçonne de s'être amouraché d'Alexa", s'amuse Michaël Fromentoux, directeur en charge du développement numérique du quotidien.

"Alexa est encore très perfectible dans sa maîtrise de la langue française"
Depuis cet événement, les utilisateurs peuvent écouter "les 3 infos les plus importantes du moment" sélectionnées par 20 Minutes. L'utilisateur s'adresse à Alexa et lui demande quelle est l'actualité et les textes dédiés sont lus automatiquement en français, via  Polly, le service de text-to-speech d'Amazon. "10% environ de notre lectorat est présent dans des pays où est disponible Amazon Echo, aux Etats-Unis et au Royaume-Uni", précise Michaël Fromentoux.
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How BBC is prototyping a children's drama for devices controlled by voice (Alexa, Google Home etc) [Prepa #VoiceUI]

How BBC is prototyping a children's drama for devices controlled by voice (Alexa, Google Home etc) [Prepa #VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it
In BBC R&D, we’ve been running a project called Talking with Machines which aims to understand how to design and build software and experiences for voice-driven devices - things like Amazon Alexa, Google Home and so on. The project has two main strands: a practical strand, which builds working software in order to understand the platforms, and a design research strand, which aims to devise a user experience language, set of design patterns and general approach to creating voice interfaces (VUI), independent of any particular platform or device.

This is the first of two posts about our design research work. In this post, we'll talk about a prototyping methodology we've been developing for VUI. In the next, we'll outline some of our key findings from doing the work.
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Google funds 107 projects in the third round of the Digital News Initiative Fund

Google funds 107 projects in the third round of the Digital News Initiative Fund | Radio 2.0 (En & Fr) | Scoop.it
In the third round of the Digital News Initiative (DNI) fund, Google has awarded more than €21m to 107 journalism projects in 27 countries across Europe.

The recipients of the funding are being announced today (6 July) at a DNI Fund conference in Amsterdam, and range from prototypes to medium and large projects.

"I know that [publishers] are lacking time to step back from the day-to-day activities to experiment and innovate, so that is what we are trying to do with this fund," Ludovic Blecher, head of the DNI fund, told event attendees.

"In round one for example, we looked at how to do virtual reality at scale, then in round two, how to monetise VR – it shows how the industry is moving forward."

Some of the areas European news organisations have been focusing on in this round include fact-checking, investigative reporting, and virtual and augmented reality.
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