La radio numérique terrestre (RNT) deviendra une réalité à Paris, Marseille et Nice avant la fin de l'année. Quelques jours avant de quitter le Conseil supérieur de l'audiovisuel (CSA), Rachid Arhab, qui gère le dossier depuis son arrivée début 2007, a réussi à faire passer en séance plénière la délivrance des autorisations aux 106 projets sélectionnés dans les trois villes. Les éditeurs des stations concernées ont deux mois pour constituer les multiplexes, les sociétés chargées d'opérer la diffusion, et les premières émissions verront le jour à l'automne. « Nous sommes allés jusqu'au bout de notre démarche. Nous avons fait un appel à candidatures, des sélections, et nous avons délivré les autorisations », se félicite Rachid Arhab.
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Digging Connected Radio Innovative Solutions English and French) : #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
Inpreparation of Radio 2.0 Paris-Latino events & Rain Summit Europe (Internet Radio). More info : www.innovative-broadcast-solutions.com
Inpreparation of Radio 2.0 Paris-Latino events & Rain Summit Europe (Internet Radio). More info : www.innovative-broadcast-solutions.com
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Nicolas Moulard - Actuonda
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Scooped by Nicolas Moulard - Actuonda onto Radio 2.0 (Fr & En) |
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Disponible à partir d’aujourd’hui sur le site de la ville, Chambly radio émettra depuis le studio aménagé au sous-sol de la nouvelle école de musique, où le directeur d’antenne, Rémy Jounin (ci-dessus), a pris place depuis mars.
C’est la première du genre dans l’Oise, et même au-delà. A midi, Chambly radio commencera à émettre depuis son petit studio fraîchement aménagé (pour 30 000 €) au sous-sol de la nouvelle école de musique.
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In the age of the Internet, the biggest opportunity in localized programming may come from a much older medium: the radio. For the first time, neighborhoods will be able to bid on local radio wavelengths. Here's what that means for cities. Delete the scoop?
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BIA/Kelsey's 2012 Media Ad View reports indicate local advertising spending will grow from $132 billion in 2011 to more than $150 billion in 2016, representing a compound annual growth rate of 2.6 percent. Within those numbers, mobile and online will account for the largest increase in local ad spending, rising from $11.1 billion in 2011 to $21.8 billion in 2016 (CAGR: 14.4 percent) Delete the scoop?
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NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics. It’s also an important step in the direction of monetizing NPR’s streaming content and sharing that revenue potential and that power with affiliate stations. In particular, this new deal gives local affiliates the ability to replace over-the-air spots with stream-only spots. Given the unique nature of the content, the revenue prospects for both local stations and the network are considerable.
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Between newspapers, radio, TV, directories, digital media, and other local ad sales forces, there are 81,000 local advertising sales reps in the USA. With 63% of them engaged in selling some type of online advertising, there is mounting market pressure for local ad buyers to go digital with their marketing dollars. What types of online ads will they spend money on this year, and how will they measure their success? The answers are in this week's connected. Delete the scoop?
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Absolute Radio is making its first foray into demographic- and location-based ad targeting following a tie up with technology specialist AdSwizz.The commercial radio broadcaster has kicked off its In-stream ad service, which will give advertisers the opportunity to run integrated ad formats including branded content. Delete the scoop?
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BuzzBoard is a complete digital presence analysis platform that enables reps to sell smarter and more efficiently. Local radio is now, more than ever, in the local media business. And that means not just selling spots or selling digital ideas that live around those spots. It also means helping your current and potential clients create better media themselves and compete more effectively in the digital space your radio brand doesn’t own. But how to do that effectively and efficiently? That’s where BuzzBoard comes in. Delete the scoop?
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When NPR shared links to KPLU stories on its Facebook page — only visible to people in the Seattle area — the station's website got record traffic. Via Noémie Dansereau-Lavoie Delete the scoop?
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It’s a constant refrain in the radio industry. It’s usually expressed as one of our key advantages relative to media and advertising options which are not “local” and not active in the local community. What what does “local” mean – really? Delete the scoop?
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Online radio company Pandora today announced that it has confirmed more than 400 local advertising campaigns in the first quarter this year. "Our cutting-edge advertising solutions are rapidly becoming a top choice among local marketers eager to combine the power of targeting with digital, mobile, audio and video advertising solutions to get their campaigns seen and heard by exactly the right group of people,” John Trimble, Pandora’s chief revenue officer said in a statement. Delete the scoop?
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Le modèle économique de la webradio se profile. Monétisation des flux sans pub, pré roll, display, spots, OPS, affiliation, e-commerce… Les sources de profits sont multiples. Les revenus potentiels des webradios sont bien plus diversifiés que ceux de leurs ancêtres, les FM. Il faut maintenant séduire l’annonceur, lui expliquer ce qu’il a à gagner. Pour en arriver là, il est nécessaire de respecter quelques règles de bases... Michel Collin présente des 7 lois fondamentales de la radio qui s’imposent aux webradios : Présence, proximité, promotion, mkg, valeur, integration. Delete the scoop?
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Already a large online radio destination, Pandora is moving aggressively into local advertising by positioning itself against local radio stations. Delete the scoop?
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