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Online radio will start serving ads based on your web browsing

Online radio will start serving ads based on your web browsing | Radio 2.0 (En & Fr) | Scoop.it

Websites show you ads based on other sites you visited. Now, online radio stations will start playing you songs based on the same information.

 

While marketers have long targeted online radio listeners baed on their zip code or gender, this type of interest-based targeting is new. The ad options, which are the result of a deal between radio service Triton Digital and data provider eXelate, mean radio ads are about to get a lot more specific.

 

According to eXelate CEO, Mark Zagorski, radio is the “last bastion of context based advertising” but that this will change quickly due to online radio’s growing popularity and the capacity of behavioral-based advertising to scale quickly.

 

The new interest-based ads will help brands reach users of Pandora, which makes up about 74% of the online radio market, but also the web streams of more traditional radio stations as well.

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Radio 2.0 (En & Fr)
Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Comportements et mesure de l'écoute en ligne à l'heure des 3 écrans [étude] Mediametrie au Radio 2.0 2017

Comportement et mesure de l ecoute en ligne a l'heure des 3 ecrans mediametrie radio 2.0 2017
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Nielsen launches daily digital content ratings, provides off-platform audience measurement - Mumbrella

Nielsen launches daily digital content ratings, provides off-platform audience measurement - Mumbrella | Radio 2.0 (En & Fr) | Scoop.it
Digital industry body IAB Australia and Nielsen have officially launched the third major stage of their digital audience measurement upgrades - daily digit
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BBC Bringing Audiences More Virtual Reality Experiences [Prepa #AudioGaming]

BBC Bringing Audiences More Virtual Reality Experiences [Prepa #AudioGaming] | Radio 2.0 (En & Fr) | Scoop.it

From hypnotic fairy tales to a harrowing look at a history, the BBC’s VR experiences are pushing immersive content production to the next level

 

One of these newly available experiences is The Turning Forest, which was produced by BBC Research & Development and features an award-winning spatial soundtrack that uses dynamic binaural audio to provide a greater sense of immersion for viewers as they explore the 360 degree world. The sound was adapted from an original soundtrack commissioned for S3A: Future Spatial Audio for an Immersive Listener Experience at home, funded by the Engineering and Physical Sciences Research Council (EPSRC).Originally only available as a launch title for Google Daydream and showcased at the Raindance Film Festival, it has now become available for Samsung Gear on the Oculus Store. The new Gear VR version will enable viewers to trigger interactions by gaze, such as making music with the monster’s teeth, as well as the birds, fish, and icicles and other items that feature in the fantasy world.

“It was designed from the sound up, using state-of-the-art spatial audio to transport people into this entrancing realm,” explains The BBC’s head of Commissioning for Virtual Reality Zillah Watson.

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Devialet announces surround sound TV speaker with Sky

Devialet announces surround sound TV speaker with Sky | Radio 2.0 (En & Fr) | Scoop.it
French speaker maker Devialet just announced a brand new speaker in partnership with British broadcasting company Sky. The Sky Soundbox is a single speaker designed for your TV. It’s roughly the size of a gaming console and it is supposed to produce surround-like sound.

This partnership is something brand new for the French startup. Most people know Devialet for its expensive, jaw-dropping Phantom speaker. But building a speaker that costs thousands of dollars was just step one.

With the Sky Soundbox, Devialet is going after mass market for the first time. If you’re not a Sky customer, the device is going to cost $1,050 (£799). But if you’re a Sky customer, you’ll only pay $330 to $390 (£249 to £299). I haven’t tried the device yet and it’s going to be available later this year in the U.K. and Ireland.
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How this AI is starting a music playlist revolution

How this AI is starting a music playlist revolution | Radio 2.0 (En & Fr) | Scoop.it

Machine-learning algorithms made possible by a combination of deep learning and artificial intelligence has dominated 2017. The dramatic rises in consumer expectation levels are also forcing businesses to simplify and personalize everything in a bid to remain relevant to their tech savvy customers. We now have access to unlimited music to accompany us…


Via Yvan Boudillet
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Music Pushes to Innovate Beyond Streaming, But Investors Play It Safe: Analysis @Billboard

Music Pushes to Innovate Beyond Streaming, But Investors Play It Safe: Analysis @Billboard | Radio 2.0 (En & Fr) | Scoop.it
If you're confused about how exactly music tech is doing in 2017, I don't blame you.

On one hand, some previously dominant music-tech stars are falling prey to money troubles, suggesting financial success in the sector is tough. Jawbone, the award-winning consumer hardware firm once valued at $3 billion that is known for its speakers and bluetooth headsets, is officially going out of business. SoundCloud, which was reportedly mulling a $1 billion sale almost exactly a year ago, laid off over 40 percent of its staff last week, just days before its employees were supposed to celebrate the company's 10th anniversary. Pandora has witnessed unprecedented turnover in its executive ranks, and spent most of the first half of 2017 scrambling to close a sale.

On the other hand, major streaming services are driving the music industry's growth while tech showcases and accelerators such as the SXSW Music Startup Spotlight, the Midemlab Accelerator and Techstars Music are fueling innovation. In 2017, 54 music startups from over two dozen cities around the world -- including more than 20 startups from New York, Los Angeles and London alone -- participated in these three programs, bringing to the table a diverse range of ideas from live music activations and automated messaging to analytics tools for labels and artists.  With the exception of Live Nation, Balderton Capital and Evolution Media, the vast majority of firms investing in music startups so far in 2017 have never backed a music company before, based on investments listed on their websites, even though few music-tech outfits to date have delivered the 30 percent return on investment that most venture capitalists seek. Usher, David Guetta, will.i.am and Nas have put their money on the table this year, joining the likes of veteran artist investors Justin Bieber, Beyoncé and Elton John.
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Google to add 'news feed' to website and app - BBC News

Google to add 'news feed' to website and app - BBC News | Radio 2.0 (En & Fr) | Scoop.it
Google is adding a personalised Facebook-style news feed to its homepage - Google.com -to show users content they may be interested in before they search.
It will display news stories, features, videos and music chosen on the basis of previous searches by the same user.
Users will also be able to click a "follow" button on search results to add topics of interest to their feed.
One analyst said the move would help Google compete with rivals.
"Google has a strong incentive to make search as useful as possible," said Mattia Littunen, a senior research analyst at Enders Analysis.
"Facebook's news feed is one of its main rivals. It is competing with other ways of accessing content."
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Why modern music TV is about much more than just TV viewers

Why modern music TV is about much more than just TV viewers | Radio 2.0 (En & Fr) | Scoop.it
How the new show connects won’t just be measured in overnights. Its success rate will also be seen in viral YouTube views and follow-up Spotify streams, in magazine articles and tweets

Via Midem Team
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« Demain, on utilisera la réalité virtuelle comme on utilise Skype aujourd'hui » Prepa #AudioGaming #VRSound

« Demain, on utilisera la réalité virtuelle comme on utilise Skype aujourd'hui » Prepa #AudioGaming #VRSound | Radio 2.0 (En & Fr) | Scoop.it

Quel est le point commun entre Jan Kounen, Alain Damasio et Vincent Ravalec ? Que ce soit à travers l’écriture de romans ou la réalisation de films, les trois hommes pratiquent et explorent la réalité virtuelle. Ils ont d’ailleurs participé au VR Film Festival organisé début juillet par le Forum des Images, à Paris, pour présenter et discuter de leurs travaux en VR. Le réalisateur de 99 francs, Jan Kounen, a évoqué son court-métrage en immersion sensorielle dans des souvenirs, Seven Lives. L’écrivain et réalisateur Vincent Ravalec a dévoilé, quant à lui, quelques premières images de Fan Club, un film qui donne à voir et à ressentir un labyrinthe d’émotions. Enfin, l’auteur de SF Alain Damasio était également de la partie pour évoquer sa collaboration au scénario du jeu en réalité virtuelle Paris 2050. L’occasion était trop belle pour une rencontre. Armé peu ou prou des mêmes questions, on les a donc interrogés chacun leur tour sur leur pratique de la réalité virtuelle et leur vision du futur de cette technologie.

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Imagine a Single, Unified Licensing Database for Every Song In the World

Imagine a Single, Unified Licensing Database for Every Song In the World | Radio 2.0 (En & Fr) | Scoop.it
To help artists get paid faster, as well as small business owners use copyrighted songs, Congress may soon create a public music licensing database.
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Why 3D audio is the next big step for virtual reality [Prepa #AudioGaming 8 sept @ INA]

Why 3D audio is the next big step for virtual reality [Prepa #AudioGaming 8 sept @ INA] | Radio 2.0 (En & Fr) | Scoop.it
Fast-forward to today and the art of storytelling in our modern, more virtual world is once again about to be disrupted by another seminal advancement in sound. It’s the use of 3D audio to immerse people more deeply into virtual environments, taking them to a reality that’s, well, much more real.

Binaural 3D audio is inherently more authentic to our ears than two-dimensional stereo. It is sound that’s designed to replicate the way we hear spatially, leveraging how humans consume auditory information in our natural environment. 3D audio engages the listener by offering a spatial bearing that enables them to sense where they are relative to the noises around them. In a 3D soundscape, the origins of sounds can perceptibly move about the listener, locating the listener as if they were standing in a real life environment.

By inserting 3D audio, new spatial information is introduced to the virtual experience, enabling audiences to sense things happening behind them, or elsewhere in their virtual environment, completely independent of their eyes. Just imagine yourself at a museum, standing in front of a massive painting that – despite being a two dimensional work of art – has amazing depth and allure. Visually, it draws you in and creates a sense of rapture. Now fold 3D audio into the experience with carefully crafted sound that wraps itself around you and pulls you closer. Characters in the painting sneak up from behind and encourage you to look deeper. Meanwhile, others call for your attention on the right, and then on the left. Suddenly, you’re a part of what’s happening on the seemingly “flat” canvas. Manipulating this type of audible sensory perception has the potential to completely reshape the entire virtual experience.
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Life with Bixby is equal parts futuristic and frustrating Vocal Assistant [Prepa VoiceUI]

Life with Bixby is equal parts futuristic and frustrating Vocal Assistant [Prepa VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it

In the future, the voice of Bixby -- Samsung's virtual assistant -- will ring forth from refrigerators and smart speakers and who knows what else. No wonder the company is taking its time with it. For those who really can't wait, Bixby's voice interface is available as a preview you can access now.
I spent the last few days chatting with Bixby as often as possible. Our time together has been ... eye-opening, to say the least. It's definitely not ready for the wild, but despite the bad news surrounding it, Samsung's virtual assistant is starting to feel pretty capable. Emphasis on "starting to."

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A framework for a content-based hybrid content radio [IBC Whitepaper from RAI]

A framework for a content-based hybrid content radio [IBC Whitepaper from RAI] | Radio 2.0 (En & Fr) | Scoop.it
The aim of this paper is to propose hybrid content radio, a new framework for radio content, enhancing the traditional broadcast radio experience and augmenting it with context related audio content.

Differently from most of the commercial recommendation-based internet streaming services (Spotify, Pandora), here we consider systematically adding audio content to an existing, linear audio structure.

The purpose of the hybrid content radio framework is to enhance the broadcaster’s programme schedule with context-aware and personalised audio content from the internet.

The context can be the listener’s profile, emotional state and activity, her geographical position, the weather, and all factors contributing to characterize the state of the listener.

The final purpose of the enhancement is to improve the service user’s’ listening experience, decreasing their propensity to channel-surf and giving them more targeted content, such as local news, entertainment, music and also relevant advertisements.

In this way, the hybrid content radio approach enables both a functional enhancement to radio and network resource optimization, allowing the use of both the broadcast channel and the internet.
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42% des utilisateurs de Google utilisent la recherche vocale chaque jour [prepa #VoiceUI]

42% des utilisateurs de Google utilisent la recherche vocale chaque jour [prepa #VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it

Les personnes qui ont commencé à utiliser la recherche vocale sur mobile, durant ces 6 derniers mois, sont les plus fréquents utilisateurs de la voix, selon des informations fournies par Google UK.

Dans une récente étude, Google UK a analysé la perception des consommateurs sur la recherche vocale et la recherche textuelle, ainsi que les expériences Web mobiles plus larges.

Même si cette étude à été réalisée au Royaume-Uni, elle montre l’amplification d’une tendance amorcée depuis ces dernières années.

Ce que confirment les chiffres de l’étude de Google UK détaillés ci-dessous :

L'étude montre que la voix est couramment utilisée parmi les sondés, avec un étonnant 75% des sondés qui reconnaissent qu'ils recherchent plus que jamais maintenant dans la mesure où ils peuvent utiliser la recherche vocale mobile.

Et ce, contre 10% qui utilisent la recherche vocale occasionnellement.

Toutefois, 67% utilisent la recherche textuelle sur mobile plusieurs fois par jour et 51% utilisent la recherche vocale et textuelle de façon interchangeable.

Ceux qui ont commencé à utiliser la voix au cours de ces 6 derniers mois sont les plus fréquents dans l’utilisation de la voix.

Avec 42% des sondés qui utilisent quotidiennement la recherche vocale contre 25% il y a 4 ans.

Alors que 57% pensent que la recherche textuelle est un médium traditionnel hautement fonctionnel, 45% des sondés perçoivent la voix comme l'outil de recherche du futur.

83% conviennent que la recherche vocale rendra plus facile la recherche de choses que les gens veulent à tout moment.

89% des sondés estiment que la recherche vocale permettra aux gens de chercher des choses plus rapidement que ce qu'ils font maintenant, et aussi s'attendent à ce que Google soit assez intelligent pour reconnaître nos voix et répondre en conséquence.

Il serait prouvé que l’expérience utilisateur dans la recherche est influencée par l'âge des consommateurs. L’étude de Google UK a révélé que, bien que 50% des millennials se sentent plus frustrés par la lenteur de la vitesse de chargement des pages, seules 28% des personnes âgées de 35 à 44 ans se sentent frustrées par cette lenteur.

Alors que la recherche vocale est en constante amélioration, 57% des sondés ont déclaré qu'ils utiliseraient davantage l'outil de recherche s'il reconnaissait des commandes plus complexes. Ce désir de perfection se rapporte aux résultats de recherche.

Bien que les résultats semblent concis et exhaustif, 58% des répondants ont dit qu'ils aimeraient obtenir des résultats plus détaillés lors de l'utilisation de la recherche vocale.

Et 42% ont également souligné que leur utilisation augmenterait s'ils en savaient plus sur les meilleures façons d'utiliser la recherche vocale.

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Zoom in for context – Editors Lab Impact – Medium

Zoom in for context – Editors Lab Impact – Medium | Radio 2.0 (En & Fr) | Scoop.it
When you’re reading about something as daunting and dynamic as climate change, a single story may hold layers and layers of context within. Those who aren’t ardent followers of this issue, for instance, may find themselves overwhelmed, lost, even skeptical, without all of the details.
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Entertainment et médias : bienvenue dans l’ère de l’expérience. Itw de ludovic Noblet de Bcom [Prepa #AudioGaming 8 sept @ INA]

Entertainment et médias : bienvenue dans l’ère de l’expérience. Itw de ludovic Noblet de Bcom [Prepa #AudioGaming 8 sept @ INA] | Radio 2.0 (En & Fr) | Scoop.it

L’univers des médias et du divertissement n’a pas échappé à la vague de digitalisation qui a déferlé ces dernières années. Aujourd’hui, il aborde une nouvelle transformation, que l’on peut qualifier de post-digitale et qui est centrée sur l’expérience de l’utilisateur.

Le paysage de l’entertainment a largement été façonné ces 20 dernières années par la digitalisation des médias et des supports. L’avènement et la montée en puissance d’internet en particulier ont agi de telle sorte que de nouveaux acteurs comme YouTube ou Netflix ont pu apparaître et imposer au marché de nouvelles façons de concevoir, de distribuer et de consommer les contenus. L’autoproduction trouve ainsi une place grandissante, et un public, à côté et en complément des contenus professionnels.

 

L’institut b<>com s’implique lui aussi fortement sur le sujet, avec une ambition : « projeter la réalité virtuelle dans une approche proactive, conclut Ludovic Noblet. Aujourd’hui, il est possible de plonger dans un contenu, demain, il sera possible d’interagir naturellement avec ce contenu ! »

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Spotify's Restricted, Paid-Only Content Expected to Start This Fall

Spotify's Restricted, Paid-Only Content Expected to Start This Fall | Radio 2.0 (En & Fr) | Scoop.it
Spotify has signed a major licensing deal with yet another major label. But, what does this mean for users who listen to Spotify for free?

Via Vincent Castaignet
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The future of radio (is multiplatform)– according to our future listeners by James Cridland / 

The future of radio (is multiplatform)– according to our future listeners by James Cridland /  | Radio 2.0 (En & Fr) | Scoop.it

The latest study that they’ve published, in addition to the quarterly radio figures, is the Junior Audio Measurement Joint Audience Research, better called “JAMJAR”. It surveyed 621 children between 9-14, and the headline for the industry is that, yes, kids are still listening to the radio.

74% of British kids listen to radio every week, and 68% profess to liking or loving it, the survey says.

So – that oft-repeated quote that kids don’t listen to the radio? It’s rubbish, and provably so.

Except. They’re not, all, listening to the radio.

Just over 60% listen to the “radio through radio”, as the research quaintly puts it, for a average of 10.7 hours a week.

But 20% listen to radio on their laptop or PC; and about 25% listen to radio through the TV (most large brands are available on TV channels too). Those that use these platforms listen for the same amount of time as the radio – just over ten hours a week.

Near 30% listen to radio through their smartphone or tablet: and those that do are listening longer, almost 13 hours a week.

And over 15% are listening to catch-up services like the BBC’s iPlayer or catchup on Capital or KISS’s apps: again, for about ten hours a week.

So, not only are tomorrow’s adult listeners still tuning in to radio, they’re tuning into radio on more platforms than anyone else.

Radio’s future is bright: and radio’s future is multiplatform.

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VR is still more hype than reality - Digiday [Prepa #AudioGaming #VRSound]

VR is still more hype than reality - Digiday [Prepa #AudioGaming #VRSound] | Radio 2.0 (En & Fr) | Scoop.it

Virtual reality has emerged as one of the hottest new areas, with Facebook, Google and Microsoft pouring resources into development. Facebook’s $2 billion purchase of Oculus in 2014 signaled how important the platform finds the area. Publishers and marketers have followed suit with their own experiments in VR.

Digiday Research surveyed 172 executives from media and marketing companies to uncover their approaches to VR — and the development of the market.

Key findings:

  • Fifty-one percent of the publishers have produced VR content.
  • Only 33 percent of marketers have used VR in some form of client work.
  • YouTube narrowly beat out Facebook for the best shot at future VR supremacy, making a VR duopoly likely.
  • The biggest challenges to VR production: cost (38 percent) and lack of consumer adoption (36 percent).
  • Sixty-six percent say time spent is the best metric to gauge VR success, though other metrics like “gaze” may provide a more tactical window into performance.
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Apple CarPlay now supports Google Play Music

Apple CarPlay now supports Google Play Music | Radio 2.0 (En & Fr) | Scoop.it
If for some reason you're an iOS and CarPlay user that also manages your tunes with Google Play Music, you're in luck. Google's music service is no
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How Personal Assistants Work In 7 Minutes – Intelligent Interactions: The Servo Labs Blog [Prepa #VoiceUI]

How Personal Assistants Work In 7 Minutes – Intelligent Interactions: The Servo Labs Blog [Prepa #VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it
If you haven’t been living under a rock for the last couple of years, then you know that AI is now all the rage and personal assistants– like Alexa, Google Assistant and Siri are having their moment in the sun. If you’re working in or around tech, maybe you’re wondering “how can my company build its own personal assistant / bot / voice interface”. Look no further — as in the next few minutes I will explain the basics of the natural-language-interaction stack, and also where to get it!
Note: While this is a review of voice assistant tech — most messaging bots use much of the same technology.
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Le marché publicitaire de la radio vu par le CSA

Le marché publicitaire de la radio vu par le CSA | Radio 2.0 (En & Fr) | Scoop.it
D’un montant de 712 millions d’euros en 2016, les recettes publicitaires nettes des radios ont diminué de 1 % par rapport à 2015, soit une cinquième année consécutive de légère baisse. L’année 2017 devrait s’inscrire dans cette tendance, selon les dernières prévisions disponibles (Zenith Optimedia, 5 décembre 2016), avec une baisse prévue de 1,3 % selon le rapport annuel du CSA.
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Powers United VR, le jeu qui glisse dans la peau des super-héros Marvel - Numerama [Prepa #AudioGaming 8 sept @ INA]

Powers United VR, le jeu qui glisse dans la peau des super-héros Marvel - Numerama [Prepa #AudioGaming 8 sept @ INA] | Radio 2.0 (En & Fr) | Scoop.it
Marvel s'essaye à la réalité virtuelle en produisant, en collaboration avec Oculus, un jeu d'action où l'on incarne un super-héros : Powers United.
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Three Quarters of Podcast Audience Listening on Mobile

Three Quarters of Podcast Audience Listening on Mobile | Radio 2.0 (En & Fr) | Scoop.it
Our latest research shows three-quarters of podcast listeners are now listening on mobile, while the figure for PCs/laptops has fallen to 59%.

Via Elisa Escobedo
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Life with Bixby is equal parts futuristic and frustrating Vocal Assistant [Prepa VoiceUI]

Life with Bixby is equal parts futuristic and frustrating Vocal Assistant [Prepa VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it

In the future, the voice of Bixby -- Samsung's virtual assistant -- will ring forth from refrigerators and smart speakers and who knows what else. No wonder the company is taking its time with it. For those who really can't wait, Bixby's voice interface is available as a preview you can access now.
I spent the last few days chatting with Bixby as often as possible. Our time together has been ... eye-opening, to say the least. It's definitely not ready for the wild, but despite the bad news surrounding it, Samsung's virtual assistant is starting to feel pretty capable. Emphasis on "starting to."

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BuzzFeed’s new audio morning briefing was made for Amazon Alexa

BuzzFeed’s new audio morning briefing was made for Amazon Alexa | Radio 2.0 (En & Fr) | Scoop.it
Instead of waking up and checking their phones for the latest push notifications, newsletters or podcast episodes, BuzzFeed's audience can now just ask for the morning's top news.

The digital news organization launched a new morning briefing Wednesday that was made for smart speakers with hands-free voice services, such as the Amazon Echo. The briefing, titled Reporting to You, is typically a two- to four-minute audio roundup of the day's most important news delivered by a different BuzzFeed reporter every day, with topics ranging from the latest emoji updates to the Senate's health care bill.

"We wanted to make something that stood out, sounded different and — most importantly — sounded human," said Eleanor Kagan, director of audio for BuzzFeed News. "I think this is a natural extension of the work BuzzFeed does to reach people on the platform ... what we value here is experimenting on different platforms, and this seems like an ideal place to do that."

One of the main goals of Reporting to You is informing people who don't have a lot of time to spare. Listeners can activate the morning briefing by asking Alexa what the news is or telling the speaker to play the briefing, said Roxanne Emadi, editor of news curation at BuzzFeed.
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