2012 was been a very good year for SoundCloud. What's behind the social music and audio-hosting platform's massive uptick in user activity?
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Scooped by Nicolas Moulard - Actuonda onto Radio 2.0 (Fr & En) |
2012 was been a very good year for SoundCloud. What's behind the social music and audio-hosting platform's massive uptick in user activity?
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Presentation of Elisa Escobedo, CEO Audioemotion & President of AERO - Asociación Española de Radio Online (Spain) @ The radiodays Conference 2012 Barcelona.
Most radio stations offers streamed radio and many expand their online services. But many broadcasters are struggling to make business out of their online radios. This session looks at what kind of advertisement works for on-line radio and how you can get more revenue out of your Internet business. Delete the scoop?
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From
omexpo.com
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March 21, 2012 4:58 AM
Radio Online - La cuarta Generación de la Estrategia Digital Online Marketing Expo Madrid 2012 Ponencia de Elisa Escobedo, CEO, Audioemotion Media SL (18h20-18h40 21/03/12) La Radio ha pasado por un proceso histórico que la ha llevado a dar respuesta a las necesidades de adaptación a las demandas de usuarios y simultáneamente a los objetivos publicitarios de tal modo en el que se constituye como un medio imprescindible en el entorno de la inversión digital actual. Sus 15 millones de usuarios únicos, y su estrecha relación con e-oyente permite al entorno publicitario no sólo comunicar con sistemas eficaces y formatos creativos, sino además unos ratios de resultados y efectividad muy considerables. En esta ponencia haremos un viaje a través de la historia de la radio, analizaremos la radio del siglo XXI, observaremos casos de éxito, y obrendremos herramientas de planificación y análisis de este, el medio de mayor crecimiento en la red..
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