Here are some conclusions:
The iTunes economy defined as gross revenues transacted through it is now about $12 billion/yr.Over the last five years content owners (media and app) received a total of $24 billion while Apple spent about $10 billion to create those salesSeen as a retail business, iTunes costs about $3.5 billion/yr to operate. This includes merchandising, payment processing and “shipping & handling”.Total revenues have risen steadily in a range of 32 to 38% compounded over the last 4 years.Apps are now a third of all iTunes revenues, (about $4 billion/yr) having taken that share in only 4.5 years.Non-app media still make up 2/3 of iTunes in terms of sales value but their growth is now 28% vs. about 50% for apps.


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