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Rescooped by Nicolas Moulard - Actuonda from The Shape of Music to Come onto Radio 2.0 (Fr & En) |
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Mixlr, which these days describes itself as a platform for social live audio, has finally debuted on the iPhone with a dedicated app to let users broadcast live audio on-the-go, and browse and listen to streams hosted on the service.
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Games are often treated as a subordinate to broadcast, but they are actually cultural generators. However what's missing for broadcasters is the humanity behind the games. This is a problem that we have yet to solve.
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La musique comme le jeu sont omniprésents dans notre société. Certainement parce qu'ils permettent de créer du lien social et d'appréhender le monde dans le plaisir. Décryptage sonore de ce duo inséparable... Delete the scoop?
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Gaming: Underlying interlocking systems that form the 'engine' of an experience inorder to communicate a sense of context, meaning and overall progression (level, points, missions, badges, ranking, trophies)... Delete the scoop?
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Pour Xbox Music, son service de musique en ligne destiné à concurrencer iTunes, Spotify et Deezer, le géant américain Microsoft a pour la première fois fait le pari de développer hors des Etats-Unis, à Paris, un produit d'envergure internationale. Dans les immenses locaux de Microsoft France à Issy-les-Moulineaux, banlieue au sud-ouest de Paris, une unité de 200 personnes est entièrement dédiée à Xbox Music, lancé il y a deux mois et disponible dans 35 pays... "Le consommateur va se connecter de plus en plus autour du poste de télévision, et nous voulons que la Xbox ait une place de choix dans le salon, qu'elle devienne le meilleur endroit pour se divertir et un vrai écosystème entre musique, vidéo et jeux", résume Jamel Gafsi.
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So what is gamification, and why does it matter to radio? How does gamification dramatically improve the engagement between consumers and our radio brands, and how can this engagement be effectively monetized? Mark Ramsey (http://www.markramseymedia.com) talks to Triton Digital's Chris Bell (http://www.tritondigital.com) about gamification: Delete the scoop?
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