 Your new post is loading...
Identifying best practices to monetize internet radio Panel discussion @ Rain Summit Europe (Brussels, 23 June 2013) with european experts from Havas Media, Lagardere, Adswizz, RMS moderated by Nicolas Moulard (Actuonda. Interesting discussion pointing out the current fragmentation of this growing market (in terms of offer, audience, device, format) and developed ideas on how to unlock it. Should you want to learn more about the importance of Standardizing format & metrics, Educating buying and selling teams, Aggregating audiences, Sharing business cases and success stories, Improving relevancy and reach.
La Sacem participera au Music Hack Day organisé dans le cadre du festival Sonar, à Barcelone, les 13 et 14 juin. Présente en qualité de partenaire lors de la précédente édition en avril dernier, la Maison des créateurs s’engage plus en avant et y exposera, pour la première fois, ses propres métadonnées.
When iTunes Radio was revealed at WWDC this week, many noted it and moved on, mostly because at first blush it didn't seem like Apple was doing anything terribly new.
From live local newscasts via mobile to time-shifted season finales in the living room, the rising wave of streamed content continues to engage our eyes and ears. And digital music plays a big part of the swell, keeping our toes tapping and heads bobbing. With nearly 22 billion songs streamed so far this year in the U.S., according to Nielsen, consumers are engaging with digital music at increasingly high rates. Although there’s a plethora of options for streaming songs, most connected device owners listen on their smartphones. Listeners of all ages except those over the age of 55, named smartphones as their collective device of choice for streaming the sweet sounds of the radio. Nielsen’s first-quarter 2013 study of U.S. connected device owners found that device owners aged 25-34 and 18-24 are the most likely to stream tunes from the radio using their smartphones (27% and 26%, respectively), while consumers aged 55+ opt for laptops (14%). When it comes to downloading music, however, consumers prefer laptops, given their larger storage capabilities. In fact, almost half of Americans aged 18-24 who own a connected device favor a laptop for downloading music (47%). Even technologically fickle teens are just as likely to choose a laptop for downloading music (27%) as they are a smartphone (28%).
With recent research showing that consumers are ready to buy wireless speakers, Pure and Universal Music UK are teaming up to give music fans what they want. Under the e-commerce partnership, global music leader Universal Music UK will bring the Jongo multiroom music system and Pure’s on demand music service, Pure Music* to a wider market. Pure’s complete product range, in addition to the Jongo system, will be available through the new webstore powered by Universal Music. The study, carried out by Pure and AudienceNet**, polled a statistically and demographically representative sample of over 5000 respondents from the UK, Germany, France, Italy and North America. Results clearly show a high demand for both Bluetooth and wireless multiroom speakers with over 52% of those polled stating a strong intent to purchase a product like Jongo in the coming months. The only system on the market to offer both wireless multiroom and casual Bluetooth streaming, Jongo offers users the best of both worlds and a truly immersive experience.
Today we release the results of the first Audiometrics market research into audio consumption in the UK. The survey of more than 3,000 adults in Q2 2013 found that, in an average week: 90% listened to audio content48% listened to audio or radio online34% listened to physical formats27% listened to digital files The devices used to listen to audio, in an average week, were: 56% used a radio receiver34% used a computer, laptop or notebook31% used a TV via Freeview, cable or satellite25% used a mobile phone or smartphone23% used a hi-fi or sound system17% used a portable mp3/media player The locations of listening to audio, in an average week, were: 77% at home51% in a vehicle or on public transport17% in a workplace14% walking or sitting in a public place9% in a club, pub or bar A more detailed analysis of the results is available as a presentation to Audiometrics clients. (Click the infographic to the right for more information.)
As expected Apple today announced the launch of the music industry’s worst kept secret iTunes Radio, a Pandora-like personalized radio service. iTunes Radio is integrated into the new iOS7, is free with ads to all, free without ads to Tunes Match subscribers. There’s enough different and new in iTunes Radio to make it stand out from the pack and to ensure it has a typically high quality Apple touch. But the prevailing narrative will be that Apple has taken the conservative me-too strategic option rather than bringing new transformative innovation to the marketplace. In many respects that analysis rings true but the complete picture is far more nuanced.
Via Jérôme Rastoldo
So it turns out that Shazam is generating a ton of music sales, according to stats just shared by the company. That is, $300 million worth of digital download sales a year, generated immediately after song recognitions. And those are just the sales that can be directly tracked
Via Jean-Robert Bisaillon
Focus@will aims to help boost concentration and productivity and increase people's attention span.
Via Nuno Costa Moreira
It appears Apple and Google could be taking the music industry for a ride, underpaying for valuable listening data.
When Coca-Cola and Spotify first announced their “global strategic partnership” in April 2012, the vague marketing buzzwords only hinted at the products to come. However, the weekend before Spotify founder Daniel Ek announced the partnership at Ad Age’s Digital Conference in New York, the two companies held a “hack den” where developers feverishly worked on new coding for PlaceLists, a location-based global app for the Web that will be featured on Spotify.
At the forefront of the connected-car revolution are online music apps, enabling drivers to listen to the music services they have become accustomed to on the Web or their phones, all using a safe dashboard interface.
|
Radio merges with Twitter in SocialRadios
The Spanish company SPOTI SL has created SocialRadios, a free application for Android platform that allows users to listen live to the main radio stations and also tweet what they like about the programs they are hearing. Operation of the app is simple and only requires two clicks: with the first click user accesses the channel and the program he is looking for; with the second he will configure Twitter and next comment on what they hear and share with other listeners of the channel. The idea is to create a "globalized social radio for Android", as its founder called "arose from the intention to help in these difficult times radio stations to get more audience, especially social audience. The latter is more difficult to monetize, so that their managers do not spend much time. However, we consider both fundamental, both have traditional audience as social audience ". The SocialRadios business model is, therefore, explained the spokesman, to "provide social audience with sponsored tweets in the medium term". For now, the app acceptance by users is good. Its founder says it gets about 100 users a day on Google Play. Although currently only available for Android, after summer SocialRadios team expects to launch the iOS app. For more information Search 'SocialRadios' on Google. Visit: http://twitter.com/SocialRadios SocialRadios on Google Play: https://play.google.com/store/apps/details?id=com.spoti.socialradios
Et si les marques aidaient les utilisateurs à dénicher des perles musicales ? C’est l’idée que propose la marque américaine de vélo à pignon fixe Solé Bicycle Co.
Via Masanet
Les services historiques ne semblent pas craindre l'arrivée des géants du web dans le streaming. Pour Simon Baldeyrou, directeur général de Deezer France, c’est même une nouvelle positive.
La dernière étude que nous avons mené dans le cadre de l'observatoire du son avec le Syndicat National pour la Télévision (SNPTV) nous a permis d'explorer le son et la musique dans la société et dans publicité. Ya-t-il des tendances de fond ? Quelles sont les paysages sonores qui se dessinent en ce moment ?
Audioboo's app and site let users record and stream audio clips, and it's popular with many large media organisations
A peine le dixième anniversaire d’Itunes vient-il de sonner que déjà le streaming devient la nouvelle coqueluche des marchés. Spotify, Deezer, Rdio et quantité d’autres, ont ouvert de nouvelles perspectives au business de la musique en ligne. Le développement rapide des plateformes de streaming à l’international, sur des marchés émergents en forte croissance ou jusque là inexistants, excite les convoitises. Cela suffit-il à expliquer les volontés de Google, Amazon, Apple et Microsoft à se lancer dans la bataille ? A quelles stratégies répondent leurs manœuvres ?
A look at how Apple's new music streaming service iRadio stacks up against competitors such as Spotofy, Google Play Music All Access and Pandora.
Click here to edit the content
2. TRANSPARENCY--International standards must be developed and adopted that ensure efficient and transparent management of rights and revenues derived from the use of our works. These standards must apply to all entities that license such rights, and which collect and/or distribute such revenues.
Via Jean-Robert Bisaillon
Apple Inc., planning to unveil a music-streaming service next week, is revamping how it sells mobile advertising to cater to businesses eager to reach customers as they listen to songs, people familiar with the changes said.
Le temps des cassettes audio et du tuner FM dans la voiture est bien révolu. Internet s'y installe, petit à petit. Le mouvement est lent, mais l'évolution est fulgurante, Pierre-Yves. En mars dernier, Cap Gemini a livré les résultats d'une étude baptisée Cars Online 2013. Cette 14e édition comportait un volet consacré aux technologies de l'information à l'intérieur des véhicules. On peut aujourd'hui raisonnablement estimer qu'Internet à bord est une évidence, voire une demande, pour 54% des futurs acquéreurs. Ces derniers souhaitent trouver dans leur voiture tous les services auxquels ils sont habitués sur leur ordinateur et leurs appareils mobiles. Le tableau de bord devient en quelque sorte un écran supplémentaire.
Via Pedro Taveira
Remettre la création au cœur de la publicité radio, telle est l’ambition de la Battle Radio Factory, ce concours publicitaire organisé par le Bureau de la Radio qui a rendu son verdict hier au cours d’une soirée au Club 79. Si le média radio est, des supports historiques, celui qui tire le mieux son épingle du jeu dans la difficile conjoncture que nous connaissons, la qualité de la création publicitaire n’est pas toujours au rendez-vous. C’est pourquoi François Barbe, le patron de l’agence de création sonore Men at Work a eu l’idée de ce concours. Le brief de cette première édition, dont CB News était partenaires avec 100% Media et Kantar , était simple : valoriser le média radio en trois messages.
|
add your insight...