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Deezer Reaches 3 Million Subscribers, Launches Free Service, Adds Features | Billboard.biz

Deezer Reaches 3 Million Subscribers, Launches Free Service, Adds Features | Billboard.biz | Radio 2.0 (Fr & En) | Scoop.it
From www.billboard.biz - December 21, 2012 1:25 PM

The subscription marketplace is looking more and more like a two-horse race.

French subscription service Deezer is launching a free, ad-supported version of its music service in more than 150 countries Thursday (Wednesday in the U.S.) and a host of features that suggest market-leading Spotify has serious competition. Deezer now has 3 million subscribers, 1 million more than it had in Octoberand 2 million fewer than Spotify.

CEO Axel Dauchez tells Billboard.biz the launch of the free service "one of the most important investments in the company" because of its ability to expand Deezer's reach. The company estimates it will have a potential audience of 600 million people who use Facebook, have 3G connection and own a smartphone. Users of the free service will be given a period of unlimited listening -- somewhere between one month and a year, depending on the country -- before being limited to two hours of free listening per month.

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Foursquare, Deezer innovating to drive user engagement

Foursquare, Deezer innovating to drive user engagement | Radio 2.0 (Fr & En) | Scoop.it
From www.mobileworldlive.com - March 1, 6:00 AM

LIVE FROM MOBILE WORLD CONGRESS: The CEOs of Foursquare and Deezer described how they are innovating to drive user engagement in today's keynote at Congress....

 

CEO of music service Deezer, Axel Dauchez, said that innovation is “absolutely critical” but knowing where to focus this innovation is key to driving engagement.

Deezer is aiming to make music a “more intense part of users identity”, according to Dauchez, by providing the means for active music discovery and making the relationship between users and artists more tangible by providing exclusive content.

Integrating the live music experience into the service is also an important element that drives user engagement. “We need to provide a better experience of the gig itself,” Dauchez said.

Although taking down barriers to music discovery is important, Dauchez there is also scope to put in some restrictions to drive user engagement. For example, if a band is making an album, they can make some of music available for a short period of time, which drives a significant rise in user engagement.

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