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Scooped by Nicolas Moulard - Actuonda onto Radio 2.0 (Fr & En) |
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The “December Surprise” – Nielsen purchasing Arbitron– is undoubtedly a game-changer for the media business. And many in radio are hopeful that the sale means good things for the industry.
While the devil is always in the details, this move would seem to be a big crossroads moment for radio, media, and measurement – at a time when innovation is necessary.
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Shazam, mostly known for its music discovery app, has hired Rich Riley as its new CEO as it prepares to go public...
Shazam, which now has more than 300 million users in 200+ countries, became known to U.S. consumers in the early days of iOS as the go-to music discovery and identification app. However, the technology behind the function was in fact far older.
After the smartphone boom and its successful multiplatform app - alongside a slew of partnerships with international companies like Entertainment UK and the Indian streaming service Saavn - Shazam was able to branch out and secure further funding. In 2011, it launched its TV app, the backbone of which is its advertising arm generating revenue in the "double-digit millions" for the company. Delete the scoop?
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NRJ Group étoffe son bouquet de webradios et lance 'NRJ Shazam'. Créée en partenariat avec Shazam, cette webradio diffuse chaque jour les 50 titres les plus taggés par les utilisateurs de l'application. Delete the scoop?
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Retailer aims to drive mobile traffic using Shazam’s audio recognition app. Argos is adding audio recognition app Shazam to its Christmas TV advertising in an effort to grow its mobile sales in the run up to Christmas.
A recent study conducted for Shazam by Magid Associates found that brands using Shazam enabled TV ads achieved higher word-of-mouth, brand interaction, future intent, recall and brand ratings from consumers. Shazam users are three times as likely to interact with the brand after seeing an ad than people who don’t use Shazam.People who used Shazam were more than twice as likely to talk about the brand or the ad with others.More than half (55%) of people who use Shazam use it to “bookmark” information to return to after watching the ad.Shazam users have a higher recall of ads and their message than non-users.
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This is an 'relatively old' case study where Amnesty International achieved a 500% increase in response to an e-petition by using Shazam to drive awareness of the campaign.
For the week that the campaign was running, when Shazam could not identify a song it showed an error message that cited a case study of human rights abuse and asked the user to help ‘break the law of silence.’ Users were then routed to a mobile site where they could sign the petition and hear the new song – there was also a tool to share the campaign through Facebook and Twitter.
Via JWT_WOW, Nicolas Moulard - Actuonda Delete the scoop?
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