The HP ads are running inside the Spotify iPhone application. The initiative is aimed at both driving sales and educating consumers about Windows 8.
“As of April 2012 estimates were that Spotify had a 3 million subscriber base,” said Marci Troutman, CEO of SiteMinis, Atlanta.
“A small base but specific and centered around a lot around social interactions,” she said.
“One could say that HP – or their marketing services group – is pushing a younger demographic with the Spotify advertising strategy. This is probably only one of several places that HP is marketing the Windows 8 PC product.”