This morning TV ratings company Nielsen announced it purchased Arbitron, a radio measurement company, for $1.26 billion. The deal combines to two mature, slow-growth businesses. But one is more resistant to the digital age than the other.
...Pandora and TargetSpot are probably the biggest two holders of digital streaming inventory. Clear Channel’s iHeartRadio doesn’t have any ads yet. And Spotify’s radio functionality is just that — one small function of its overall business, so the company sells ads more like digital units than like terrestrial radio spots. It’s a market that’s still young enough to be figuring things out. With a new owner and possibly new attitude, Arbitron could be there on the ground floor.
...Pandora and TargetSpot are probably the biggest two holders of digital streaming inventory. Clear Channel’s iHeartRadio doesn’t have any ads yet. And Spotify’s radio functionality is just that — one small function of its overall business, so the company sells ads more like digital units than like terrestrial radio spots. It’s a market that’s still young enough to be figuring things out. With a new owner and possibly new attitude, Arbitron could be there on the ground floor.
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