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Radio numérique terrestre : de l’impasse à la renaissance | Le Cercle Les Echos

Radio numérique terrestre : de l’impasse à la renaissance | Le Cercle Les Echos | Radio 2.0 (En & Fr) | Scoop.it

La radio, elle-même, participe donc à cette mutation et devient à son tour la radio IP (Internet Protocol) : de plus en plus écoutée par le réseau et s’invitant sur tous les terminaux dotés d’une capacité sonore. La radio IP transforme la bande FM actuelle, qui n’offre en chaque lieu que quelques dizaines de programmes, en une nouvelle bande de fréquence infinie. Et la personnalité de la radio trouve bien sa place au côté des services musicaux à la carte qui se développent parallèlement sur le Net.

Cette évolution s’accompagne d’un nouveau modèle économique : deux auditeurs distincts, reconnus par leur adresse IP, pourront écouter le même programme mais entendre des publicités différentes, et ce en fonction de leur profil et de leur géolocalisation. C’est la précision de l’Internet mariée à l’omniprésence de la radio.

C’est ici qu’intervient une nouvelle révolution : l’Internet radiodiffusé ou « IP Broadcast », pour faire plus chic. Cette technologie permet à la radiodiffusion d’intégrer le monde Internet en y apportant des avantages majeurs non seulement pour la radio mais pour tout l’écosystème des médias et des télécommunications.


Via Noémie Dansereau-Lavoie
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Radio 2.0 (En & Fr)
Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Comportements et mesure de l'écoute en ligne à l'heure des 3 écrans [étude] Mediametrie au Radio 2.0 2017

Comportement et mesure de l ecoute en ligne a l'heure des 3 ecrans mediametrie radio 2.0 2017
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Designing NPR One For Samsung Gear – Design at NPR

Designing NPR One For Samsung Gear – Design at NPR | Radio 2.0 (En & Fr) | Scoop.it
Recently, NPR partnered with Samsung to launch an NPR One app on the Gear S2 and S3. With this partnership, NPR saw an opportunity to reach a new segment of digital listeners on an innovative new…
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People are finally paying for online content—and music-streaming sites are leading the way

People are finally paying for online content—and music-streaming sites are leading the way | Radio 2.0 (En & Fr) | Scoop.it
Conventional wisdom holds that the internet is the land of the free: free music, free news, free podcasts and apps. But we may finally be entering an age when internet users are willing to pony up for the entertainment and services they enjoy. Subscriptions for online and investigative news outlets are up—particularly in th
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Personalised recommendations and playlists : Webinar on Musicovery API new features Musicovery API March 23, 4pm 

Personalised recommendations and playlists : Webinar on Musicovery API new features Musicovery API March 23, 4pm  | Radio 2.0 (En & Fr) | Scoop.it

On march 23, 2017- 4.00 PM, Musicovery will give a webinar presenting the new features of its API.

 

The webinar will address the following topics:

  1. General presentation of Musicovery API: personalised recommendations and playlists.
  2. The new features of Musicovery API:
    • the possibility to use the catalog of songs of a partner for recommendations and playlists.
    • the selection of the most appropriate activity radios for each time of the day and day of the week.
    • the selection for a specific listener of most personalized but renewed and diversified playlist types
    • The possibility to generate similar artists from more than one seed artist
  3. Q&A

 

The webinar is expected to last about 1 hour.

If you want to attend please register here :

https://sites.google.com/view/musicovery-webinar-register

 

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Nielsen Q3: Radio and smartphone streaming post another year of growth – RAIN News

Nielsen Q3: Radio and smartphone streaming post another year of growth – RAIN News | Radio 2.0 (En & Fr) | Scoop.it
Nielsen has released the Q3 2016 edition of its comparable metrics report on U.S. media consumption. Radio continues to have strong weekly reach at 93% of all surveyed adults. Respondents said they listen to radio an average of 5.1 days a week. It also holds an 18% share of the average audience composition broken out by platform; television remains the biggest slice of that pie for the overall adult audience.

This report often sheds light on how much age impacts media choices. For instance, while television has a 43% share of average audience composition across all adults, for the age 18-34 group, it’s only 28%. In fact, television falls second place behind smartphones, which had a 29% share for that demographic. Radio has 17% for those ages.
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Medidor único: los diarios digitales rechazan una eventual reelección de Comscore

Medidor único: los diarios digitales rechazan una eventual reelección de Comscore | Radio 2.0 (En & Fr) | Scoop.it
El anuncio de la AIMC y de IAB de poner en marcha un nuevo proceso para elegir a un nuevo medidor digital único ha sido muy bien recibido en la mayoría de los diarios digitales medidos por Comscore. Para nadie es un secreto las múltiples quejas del sector contra esta compañía que lleva ejerciendo de medidor único recomendado desde su elección en 2012 y, por tanto, se valora que por primera vez en cinco años se ponga en marcha un nuevo proceso concursal.

La AIMC e IAB movían ficha a comienzos de marzo confirmando a Comscore como medidor durante este 2017 y 2018, pero bajo la condición de que incorporara una serie de medidas para responder a las demandas de los diarios digitales, que desde hace varios meses vienen intensificando sus críticas contra el medidor. De esta manera, Comscore se comprometió a incorporar en el panel nuevos dispositivos y sistemas operativos de acceso en movilidad; medición de vídeo multiplataforma; servicios de control de calidad locales; medición en dispositivos móviles de menores de 18 años y desarrollo y mejora de las herramientas de explotación.

Paralelamente, se ha abierto un periodo de concurrencia para tener un nuevo medidor único en 2019. La iab, la asociación de anunciantes digitales de España, confirmaba esta semana que ya ha empezado este proceso concursal con la creación de una mesa de contratación de perfiles técnicos representativos de la industria, la redacción de los pliegos que incluirán los requisitos a cumplir por los candidatos, y el proceso final de resolución de concurso. El objetivo es que en otoño de este año ya tengan el nombre del nuevo medidor recomendado. En 2018, y en el caso de la selección de un nuevo medidor se iniciará un proceso de implantación y adaptación.
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What Volkswagen can teach us about radio’s future | James Cridland

What Volkswagen can teach us about radio’s future | James Cridland | Radio 2.0 (En & Fr) | Scoop.it

That’s the idea. But no, you don’t get any logos. When delivered, the car will have lots of black squares on the screen. No logos. Nothing to make this receiver really shine. Nothing to promote radio’s consumption on this thing. Just some ugly black squares.

There are places to get logos. Visit Volkswagen’s website, and you’ll find some logos. They’re not actually the right size for their own car radio, so they look fuzzy and rubbish. And many of the logos are out of date. Fuzzy, out-of-date logos? Hmm.

But then - what’s Volkswagen to do? Contact each and every radio company? Hardly their business to talk to tens of thousands of different organisations.

Aggregators like TuneIn could help - but why should they? Broadcasting is in competition with their app, after all.

Industry groups could step up. Yet, they’re not normally wholly inclusive. Commercial, community and public radio rarely all play together. And do we really expect VW to research and contact three or four industry groups in every single country?

“Radio” needs to step up its game here. Because TuneIn, Pandora, Spotify, Google or Apple already offer an easy route for Volkswagen to make everything look pretty. Everything, that is, apart from broadcast radio.

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4 Lessons I Learned on Creating Podcasts as Managing Editor of NPR One

4 Lessons I Learned on Creating Podcasts as Managing Editor of NPR One | Radio 2.0 (En & Fr) | Scoop.it
  1. Start strong.
    20-35% of the listening audience in the first 5 minutes
  2. Re-engage your audience every 2 - 5 minutes.
    Just because you can go as long as you want on a podcast, doesn’t mean you should.
  3. Artwork and descriptions matter. 
  4. Think about your audience & how you will find them.
    Both of these approaches allow stations to create a podcast that is on one hand local, but is also able to reach an audience size that has sponsorship revenue potential. 

Podcasts are a growing way to reach new listeners both inside and outside your terrestrial broadcast signal. They are a great place to try out new ideas and let new talent show what they can do. These tips can help you make the most of your podcasts. But as we always recommend here at NPR One, watch your data

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Voici comment fonctionne l'algorithme de Twitter

Voici comment fonctionne l'algorithme de Twitter | Radio 2.0 (En & Fr) | Scoop.it
Le journaliste de Slate.com, Will Oremus, a obtenu de Twitter des explications sur sa nouvelle façon de gérer le fil d'informations des utilisateurs. Entre bulle de filtre et instrumentalisation politique, il est bon de comprendre comment est construite votre timeline.
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Waze puts Spotify music controls in its navigation app

Waze puts Spotify music controls in its navigation app | Radio 2.0 (En & Fr) | Scoop.it
Waze and Spotify are teaming up to make it easier to control your music on the road. The two companies are updating their apps to put a little bit of Waze-powered navigation in Spotify, an

Via Christian Menez, Vincent Castaignet
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Le baromètre des médias sur Facebook France en février 2017 - Stratégies

Le baromètre des médias sur Facebook France en février 2017 - Stratégies | Radio 2.0 (En & Fr) | Scoop.it
Eurosport, 750g et France 24 arrivent en tête de classement des médias avec le plus grand nombre de fans, selon le baromètre des médias sur Facebook France que nous publions en exclusivité pour le mois de février 2017, en partenariat avec Nuke Suite (Webedia). Santé + Magazine, L'Equipe et Au féminin sont ceux qui génèrent le plus d'intéractions. Brut, Creapills et Football 365 sont ceux qui présentent le meilleur taux de variation de leur communauté en un mois. Chef Club, Santé+ Magazine et France 24 sont les pages qui ont gagné le plus de fans. Le Huffington Post, Le Monde et L'express sont ceux qui ont le plus publié. Chef Club, Santé + Magazine et Au Féminin sont les médias ayant la plus grande activité en termes de personnes qui en parlent.  

Quelque 361 médias (TV, radio, pure player, presse et entertainment), publiant en langue française, ont été étudiés par Nuke Suite. A noter que certaines données ont pu être dopées par de la sponsorisation de publication et que soixante nouvelles pages Facebook média ont été intégrées par rapport à la première édition.



Médias avec le plus grand nombre de fans (top 20)

Moyenne : 831 939 fans


1 - Eurosport (8 275 149 fans)
2 - Recette Gateau - 750g (7 772 574 fans)
3 - France 24 (7 436 156 fans)
4 - beIN Sports France (6 400 915 fans)
5 - Santé+ Magazine (6 081 475 fans)
6 - Chef Club (5 204 870 fans)
7 - OMG by Ohmymag (5 020 827 fans)
8 - TF1 (3 814 864 fans)
9 - minutebuzz (3 719 763 fans)
10 - 750g : Recettes de cuisine (3 620 285 fans)
11- Le Monde (3 615 446 fans)
12 - SuperBon (3 581 051 fans)
13 - NRJ (3 423 226 fans)
14 - Trace Urban (3 247 094 fans)
15 - Football.fr (3 232 122 fans)
16 - Radio France Internationale (3 184 141 fans)
17 - L’Equipe (3 018 255 fans)
18 - Foot Mercato (3 005 422 fans)
19 - Le Figaro (2 953 377 fans)
20 - Konbini (2 756 042 fans)
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La blockchain, une révolution pour les industries culturelles ? [etude] INA Global

La blockchain, une révolution pour les industries culturelles ? [etude] INA Global | Radio 2.0 (En & Fr) | Scoop.it
Propriété intellectuelle, création et distribution de contenus, contractualisation, gestion de droits ou encore nouveaux modes de rémunération : la blockchain est à même de bouleverser toute la chaîne de la création. Reste à savoir si les industries culturelles sauront s’emparer de ses opportunités.
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Infinite Dial: YouTube’s music reach is 91% among young listeners

Infinite Dial: YouTube’s music reach is 91% among young listeners | Radio 2.0 (En & Fr) | Scoop.it

Keeping up-to-date with music is at least somewhat important to about half of Americans 12 and older, we learned from today’s Infinite Dial 2017 webinar, produced by Edison Research and Triton Digital. Only 14% of the total survey group, across all ages, said it was “very important.” It’s more important for younger music consumers (12-24 age group) than older ones.

As in past editions of The Infinite Dial, the “Friends/Family” suggestion scored highest when respondents were asked what sources they use for music discovery — 68% rely on those personal connections. The next most-cited source? YouTube, which stretched past AM/FM for the first time, 64% to 63%.


Via Vincent Castaignet
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Des articles de magazines Prisma Media disponibles en audio sur Deezer

Des articles de magazines Prisma Media disponibles en audio sur Deezer | Radio 2.0 (En & Fr) | Scoop.it
Prisma Media s’est associé à Deezer pour proposer aux utilisateurs de la plateforme de streaming musical certaines publications de ses marques médias grâce à une transformation audio opérée par l’application Infonity. Les utilisateurs peuvent ainsi retrouver des articles des hebdomadaires Voici et Femme actuelle et des mensuels Ça m’intéresse, Capital ou Business Insider.

Via Musicovery
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Failure, or Opportunity? Just 3% of Apple Users Are Subscribed to Apple Music

Failure, or Opportunity? Just 3% of Apple Users Are Subscribed to Apple Music | Radio 2.0 (En & Fr) | Scoop.it
RBC Capital Markets' analyst Amit Daryanani believes Apple is set for a solid 2017. Yet, only 3% of its core user base has subscribed to Apple Music. Why?
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Google removes audio ads from Google Home hours after introducing them

Google removes audio ads from Google Home hours after introducing them | Radio 2.0 (En & Fr) | Scoop.it
Google Home owners were surprised to find themselves bombarded with audio ads for Disney's upcoming live-action Beauty and the Beast remake this week.
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Why marketers should take note of Facebook and Amazon's moves in digital audio

Why marketers should take note of Facebook and Amazon's moves in digital audio | Radio 2.0 (En & Fr) | Scoop.it

Already this year, we’ve seen major digital players such as Facebook and Amazon claim their interest in digital audio. This sits alongside global businesses such as Pandora extending their ad tech partnerships, working towards a much more sophisticated digital audio offering.

Facebook acknowledging the power of audio (or the power of sound as we like to refer to it!) in the launch of the Facebook Live Audio platform should make marketers sit up and listen. In fact, Facebook themselves state that 41% of their videos are meaningless with the sound off and the company has also introduced automatic sound to videos in its mobile app, demonstrating how serious a subject it believes it to be.

Another tech giant to join the digital audio conversation is Amazon. The Amazon Alexa was the talk of CES this year and could potentially open a raft of opportunities for brands as they experiment with integrating with the tech. Voice activation could mean a real change in the way brands use digital audio – only this month, the world’s first voice-controlled hybrid radio adaptor was launched by Radioplayer, bringing voice activation to the forefront of a consumer experience.     

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Do People Listen To An Entire Podcast?

Do People Listen To An Entire Podcast? | Radio 2.0 (En & Fr) | Scoop.it

The duration of a podcast is a touchy subject among many legacy podcasters.  Some producers run hour and longer podcasts with pride.  Most are confident that their "fans" are on board for the full ride. Indeed some are.  

However, producers coming from commercial and non-commercial radio tend to be more wary of program length and watch the clock more closely. This is often the result of years of experience with PPM meters and viewing other listening metrics, which for broadcasters, means recognition of the tyranny of radio buttons and for podcasters the stop and delete buttons.  

Radio broadcasters know the average time spent listening per occasion to a station is 10 minutes. TV producers run short segments during news broadcasts.  The average length of a YouTube video is 4 minutes 20 seconds.  People graze, lose attention and change content sources.  

Holding attention is ever more challenging even when people are self-selecting a topic of interest as they do with podcasts.  

My daughter listens to a great food podcast and when her commute is done, so is her time with the podcast.

Many years of radio programming has conditioned me to urge efficient content packaging - regardless of length - and always respectful of self indulgence.  

The item below from RAIN NEWS Chief Brad Hill includes a quote from me - thanks Brad -  but more significantly it focuses on some of the science of podcast length. The recently released Infinite Dial study, which is self-reported data, indicates high completion rates for podcasts. That's great news and indeed it is likely that podcasts have longer "time-spent" than most audio media.  It is also true, however, that not all podcasts are created equal. NPR, which includes some of the best crafted podcasts in the business has evidence to show how tough it really is to engage and hold an audience for a long period of time.  

MY ADVICE WILL ALWAYS BE; GO ON AS LONG AS YOU NEED, THEN STOP.  AND, IF YOU DON'T EDIT, THE AUDIENCE WILL DO IT FOR YOU.  EVERYONE'S TIME IS A PRECIOUS COMMODITY.

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Streaming helps the radio star | CBC Radio

Streaming helps the radio star | CBC Radio | Radio 2.0 (En & Fr) | Scoop.it
If Netflix is using user-generated data to confidently launch successful programs like House of Cards, then it's fair to say it's been borrowing a page from the digital music industry's playbook.

Music streaming services like Spotify, Apple Music and Deezer have long been collating data from users to create everything from curated playlists to algorithms that can predict when a song is about to become a hit.

"There are literally billions and billions of data points," says Paul Smernicki, who was the head of digital music for the UK division of Universal Music for the last 17 years.
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La presse change son image froissée - Stratégies

La presse change son image froissée - Stratégies | Radio 2.0 (En & Fr) | Scoop.it
Dans le cadre de la reconquête publicitaire du média, l’ACPM mène une vaste campagne de communication, conçue par l’agence Australie. Objectif: montrer au grand public que la presse n’est pas prè
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Consolidations, hybridation et data dans la feuille de route de Médiamétrie 2017-2020 | Offremedia

Consolidations, hybridation et data dans la feuille de route de Médiamétrie 2017-2020 | Offremedia | Radio 2.0 (En & Fr) | Scoop.it

En 2019, le Mediamat quotidien (mesure d’audience TV de Médiamétrie) intégrera les audiences TV issues de tous les univers : live, différé, replay et hors domicile. C’est un des objectifs annoncés hier par Bruno Chetaille, Président-Directeur général de Médiamétrie. Actuellement, le Mediamat ne mesure que le live, le différé et le replay sur poste de TV.
...
Sur Internet, l’objectif est d’arriver à un panel unique à fin 2017 contre un panel par device actuellement (voir archive).
En radio, des projets d’hybridation vont conjuguer les mesures d’audience actuelles faisant appel à la mémoire avec une mesure individuelle automatique captée par meter (un même meter pouvant être utilisé en TV et en radio grâce aux technologies de watermarking). En fonction des discussions avec les acteurs du marché (un comité radio aura lieu le 30 mars), des premières sorties sont planifiées à partir de septembre 2018. Médiamétrie va par ailleurs relancer les mesures de podcast et l’ensemble de la «catchup radio».
Concernant la data, Bruno Chetaille reste convaincu que «la data ne va pas tuer les panels». Au contraire, Médiamétrie veut s’inscrire comme acteur de référence de la data dans l’écosystème média en misant sur l’hybridation panel+data. Mediamétrie entend contribuer à la constitution d’une place de marché de la data média grâce à sa neutralité et une standardisation des résultats. A l’instar des comités par média, un comité dataMédia est planifié pour l’été 2017.

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How we started the Arab world's biggest music service - BBC News

How we started the Arab world's biggest music service - BBC News | Radio 2.0 (En & Fr) | Scoop.it
How the founders of Anghami created the biggest home-grown music streaming service in the Arab world.
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AdsWizz teams with Frequency to launch “personalized creative” audio campaign – RAIN News

In an interesting multiple partnership, AdsWizz has hooked up with ad-tech company Frequency to launch a campaign for Terra’s Kitchen on Spotify. Distinguishing this effort are the concepts of “personalized creative” and “dynamic creative.”

The campaign, which includes visual ads in addition to audio ads, dynamically places personalized marketing messages to Spotify users based on time-of-day and location. One example from the press announcement: “The audio ads use location-specific pain points like city traffic to illustrate how much time could be saved with Terra’s Kitchen’s step-by- step recipes.”

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Le classement des applications réapparaît dans les audiences Internet mobile de Médiamétrie de janvier 2017 | Offremedia

Le classement des applications réapparaît dans les audiences Internet mobile de Médiamétrie de janvier 2017 | Offremedia | Radio 2.0 (En & Fr) | Scoop.it
Si Google, Facebook et YouTube constituent l’immuable podium des audiences Internet sur sites et sur applis, la hiérarchie des sites indique une présence dense des médias d’information quand le classement des applis reste constitué du domaine du «serviciel» : Waze à 7,2M de VU, Shazam à 4,8M par exemple. Télé Loisirs est la seule marque média à apparaître dans le top 30 des applis.
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How Artificial Intelligence Is Changing Music Making

How Artificial Intelligence Is Changing Music Making | Radio 2.0 (En & Fr) | Scoop.it
Three projects at the ­forefront of music’s ­artificial intelligence revolution.

 

For songwriters, the subject of artificial intelligence is an especially fraught one: Will technology that learns by watching and listening to us enhance human creativity or replace it? These initiatives, emphasizing the collaborative possibilities inherent in AI, insist that the former is possible — from using Watson technology to inspire composers to uber-personalizing already existing tunes.


Via Midem Team, Vincent Castaignet
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Brittany Hayward's curator insight, March 16, 10:11 AM

There is so many new soft wares and controllers that are coming out to help improve the sound of music and just  the quality in general. I think its  really neat to find out that we are still continuing to make better technology to help us be more creative  and express with our music.

Jason Huskey's curator insight, March 21, 9:56 PM

Accuracy- Logically accurate but leaves out the genius of human beings

 

Currency- Current

 

Objective- questionable

 

Authority- Billboard is reputable

 

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Pandora is still very popular, but it’s feeling the heat

Pandora is still very popular, but it’s feeling the heat | Radio 2.0 (En & Fr) | Scoop.it
Internet radio company Pandora has launched its new on-demand streaming service, Pandora Premium. Like Spotify, Apple Music, and Rdio before it, the new service will let you pick and choose from millions of songs, however you’d like, for $10 a month.

Considering how popular the on-demand model has become in recent years, common wisdom would suggest that Pandora is entering the game too late. But as this chart from Statista shows, Pandora does have one advantage: It’s still very well-known. According to a recent survey of 2,000 people by Edison Research, Pandora is the most listened-to audio streaming service in the US, and by a good margin at that.
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