WorldDMB brought together high profile broadcast speakers for a panel discussion "Digital Radio - the Forgotten Connection" at the Telematics Update conference held in Munich.
The panelists went on to discuss the future of radio as a hybrid of all radio standards including IP. Bowie said "The ability to use all of the new functionality of digital radio including IP offers a more personalized listening experience alongside greater opportunities to monetize."
The panel called for greater co-operation between broadcasters and the automotive industry and concluded that radio is still an important connection in the car with digital radio offering opportunities and innovative ways to connect with the driver. In fact, a poll of the audience revealed that 80 percent continue to listen to the radio every day whilst driving, and according to Helmut Bauer, "German listeners on average listen to 4 hours of radio per day and of this, 30 minutes is in-car."