NPR CEO Gary Knell: We need to “smash together the digital and so-called audio journalists
In a visit to the Nieman Foundation, the NPR boss discusses digital transformation, his earlier work at Sesame Workshop, and political perceptions of Big Bird.
After stepping into the big chair at NPR almost a year ago, Gary Knell says one of his first priorities was to “smash together the digital and so-called audio journalists.” That’s less of a violent collision and more of vision statement about NPR’s future. Speaking at the Nieman Foundation last week, the NPR CEO said “we should eliminate these distinctions. Because, really, the audience doesn’t view news that way anymore.”
...Staying competitive in the broader radio and news landscape is how NPR will ensure its sustainability...
...In the last year NPR has been active in developing new tools such as the Infinite Player, worked with Ford on an NPR app for Internet-connected cars, and invested in a news apps team.
Knell said they’re also trying to expand their audience on the local and national level. NPR is currently filling out its team to cover race and ethnicity, which was made possible by a $1.5 million grant from the Corporation for Public Broadcasting. They’re also focusing on supporting member stations whose roles are changing as other media decline within their community...
Via Noémie Dansereau-Lavoie