More than ever, public media is having a robust and thoughtful conversation about engagement – and that’s encouraging because engaging authentically can help stations strengthen local service and communities.
Sometimes it helps to go back to the fundamentals. Ask yourself these questions:
Whose responsibility is it to engage the community? One person’s? One department’s? Everyone’s? Which of these will make us most effective?How much time do we/I spend outside our building, cultivating relationships and truly listening to the community’s needs, worries and hopes?Are we collaborating with others to create content, opportunities and experiences that somehow contribute to addressing local concerns and challenges? Are we part of the community or apart from the community?
Five things you can do right now to engage :
2. Stretch your comfort zone.
3. Integrate your work across departments.
4. Reconsider your approach to digital.
5. Get inspired.
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