On our recent Digital Tools of Engagement webinar, Mike Caputo with APM’s Public Insight Network spoke to the crowd about the value of using audio for engagement. He talked about how audio is most often used as a one-way tool: Someone broadcasts, others listen. But, audio platform SoundCloud is helping bring interaction into the mix. In his blog post, How can we get people to “tell” us their story?, Mike recommends stations ask community members to submit audio and explains why SoundCloud makes it easier for the average person to share audio files on the Web.
Read full post here : http://blog.mediaengage.org/?p=4214