One of radio’s great opportunities is to get our communal heads and hands around the form and manner in which we post audio online. Yes, I’m talking about the dreaded podcasts, people!
If you’re a radio broadcaster then chances are you have a section of your website devoted to show podcasts (assuming you have a show worthy enough to warrant on-demand listening).
Some stations refer to that page as an audio “archive.” I refer to it as an audio dungeon. Because only someone held captive against their will would possibly want to spend much time or effort there.
Here are just a few of the problems associated with many radio station podcasts. Solve these if you have an eye (or ear) to the future: