Spotify yesterday announced the launch of Artist apps for four artists, namely Quincy Jones, Tiësto, Rancid and Disturbed. This is another important step in Spotify’s music strategy, and one that is more important than may first appear.
Spotify’s App and API strategy (of which I have gone on record as being something of a fan of) may not have had anywhere near as much momentum as hoped, but it is making solid progress and the artist apps will give it a much needed boost. The artist apps though are part of a bigger bid for relevance and mass market appeal.
Via Yvan Boudillet