So the central problem for broadcasters is not planting their brands on mobile platforms so folks can listen to their stations in more places. The central problem is participating in a new and ever-more-ubiquitous medium where consumers and advertisers are solving their problems in new ways and via new platforms.
This is not just about a sponsorship on your stream in a mobile space or an in-stream ad. It’s about keeping pace with the state of change in the mobile space and embracing tools not just to extend your brands but to extend the ability for your audiences and your clients to connect to their mutual benefit. That will go well beyond your app to a variety of mobile platforms.