We talk a lot these days about how important it is for media organizations to be agile in the face of a rapidly shifting media landscape.
Agile development, along with a flexible approach to serving content, is what allowed us to launch an iPad app and a tablet-optimized HTML5 site the day the iPad was released, for example.When I hear the word “agile,” I often hear two things being conflated:
the adjective — the general idea of being more nimble, lean and iterative, andthe noun — a concrete set of methodologies for how to structure product development.
Everyone agrees on #1. But I rarely hear us talk about #2. Yet I think Agile (the noun) has done wonders to create a highly productive, innovative work environment here at NPR. And I think these methodologies could be usefully applied to many aspects of our work, including journalism.