Targetspot has updated its yearly study of Internet radio listeners (May 2012)
The findings are all good – the audience is growing, taking Internet radio with them on mobile devices and sharing it with friends on social platforms. Listeners are interacting with their stations, and that’s having a very positive impact on advertising as well. Ad recall and response rates increased 11% since last year, with 58% recalling having seen or heard an Internet Radio ad within the last 30 days compared to 52% in 2011. Of those listeners, 44% responded to an Internet Radio ad in one way or another compared to 40% in 2011, a 10% increase versus last year.
Complete Whitepaper available here : http://www.targetspot.com/wp-content/uploads/2012/05/TargetSpot-Digital-Audio-Benchmark-and-Trend-Study_2012-White-Paper-copy.pdf