More from Sunday's RAIN Summit West in Las Vegas.
Triton Digital President/CEO NealSchore acknowledges radio for making “good progress with top brands and categories”, but says the clients still haven’t been educated enough. He tells the room – and the Internet radio industry – that it’s time “stop debating”, and think like publishers (content publishers). He says “the rest is just noise that’s distracting” to advertisers. As for that “registration.” To provide potential clients with better research, Triton Digital believes it’s time to ask for a little more personal information, in exchange for the free audio stream and ads. The service would ask for things like gender, location and age (via birth date).