Where would modern radio stations be without the Internet? As online increasingly becomes part of everyday life, this is becoming a key question for many broadcasters, aspiring to utilize this relatively new platform to their best advantage.
Today even the smallest radio stations have developed their own Web presence. Some have even managed successfully to monetize the “long tail” of additional listening and interaction that results. However, despite investment in websites and online audio content, a fundamental problem remains: how to link the online world with real-time broadcasting, which for the vast majority of listeners remains their core platform and one that has thus far tended to remain stubbornly offline.
Largely disconnected from the Internet in all its various forms, traditional radio has difficulty in taking advantage of the various interactivity and other benefits the online world can offer — and which audiences increasingly have come to expect.
RadioDNS is targeting these issues.