The year is 2016. What will the successful radio station have done in social media by then? And what will have happened to the station that did nothing? The speakers will present their visions and share fresh ideas from radio across the industry. What do radio managers think are the most important things for radio to do in the coming five years? The emphasis in this session will be on practical steps as well as on big ideas.
Brett Spencer will draw on his experiences from bringing social media into the local radio stations of the BBA and talk about how this has influenced his present work as Head of Interactivity at BBC Radio 2 and 6 Music. Claire Wardle will present examples of social media usage from radio stations across the world, including the American NPR, the Irish RTE and stations in Africa. Prepare yourself for some surprising perspectives!