Spotify's success is due to its deep Facebook integration, which makes the service both hyper-social and user friendly.
Spotify has experienced meteoric growth since integrating with the new Facebook Open Graph in September. It is quickly becoming the leader in streaming music, an already crowded category.
Spotify’s growth and its deep connection to Facebook are not coincidental either. In fact, the company’s success is due in large part to its deep Facebook integration and the incredibly balanced user experience it offers.
Below you’ll find a list of reasons why Spotify gets the Open Graph 2.0 right, and how the company has created such an incredible user experience.
1. Unparalleled Facebook Integration
2. Sharing vs. Privacy
3. Apps Within an App
4. Walking the Tightrope
5. From Social to Hyper-Social
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Via Albin Serviant