Report highlights: ICT-enhanced radio
• Weekly SMS alerts sent to the phones of listeners 30 minutes prior to a broadcast can boost radio campaign listenership by up to 20%
• Two-thirds of partner broadcasters identified the internet as the most important ICT tool in the production of farm radio programs.
• Farmers who participated in the design and implementation of radio programming with the help of ICTs were four times more likely than those in passive listening communities to adopt agricultural improvements promoted on the radio.
• 61% of extension agents surveyed said the reach and impact of their extension work was substantially improved because they could be heard on radio programs through call-out programs.
With these recommendations in place, AFRRI’s findings indicate that modern ICTs can enhance the effectiveness of radio as a sustainable, interactive, development tool, ultimately improving the food security of small-scale farmers in Africa.