The great thing about streaming your broadcast online is, anyone, anywhere can listen. With the tremendous number of listener sites, Pandora, competing stations, etc., you can't expect your listeners to always remember they can listen to your broadcast online or on-the-go, so you have to constantly remind them. It's just like anything else; you have to promote it if you want to reach market penetration. So, what are some ways to get the message across about your online streaming? Oh, and are you promoting your iPhone and Android apps? If not, you need to be hard at work promoting mobile, which is set to overtake desktops in the very near future.