But innovation is nothing without a strong commercial capacity. In the new media space, establishing good working relationship with brands and agencies is key. FremantleMedia is one of the leaders in online branded entertainment with projects for brands such as RedBull, Mars, Intel, Tampax, Pampers… Our latest project is in the USA, where we’ve just produced a factual entertainment show for Buick and MSN.
In parallel we continue to bring more interactivity, more dialogue opportunities, to our TV shows, from Twitter and Facebook extensions to social games that let you apply to be on the show.
Increasingly, digital becomes part of a show from its inception to its broadcast.
FremantleMedia & RTL Group sponsor Content 360's "Interactive & cross-media digital entertainment formats" category. FremantleMedia's Clare Tavernier explains why!