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Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Rescooped by Nicolas Moulard - Actuonda from Kill The Record Industry
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Google in talks to buy music streaming company Songza

Google in talks to buy music streaming company Songza | Radio 2.0 (En & Fr) | Scoop.it

Page’s Google is in talks to acquire the 6-year-old Songza, a Long Island City-based music curation and streaming service with 5.5 million active users, two sources told The Post.

Music curation — how a subscribers’ songs are chosen — is the hottest, most competitive front in the music streaming wars.


Via Pierre Priot
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Pierre Priot's curator insight, June 6, 2014 3:30 PM

Now services are running after music curation experts.

Cause you'll always need someone to point yours ears in the right direction, may they be talent scouts, record labels, critics... or playlist curators.

Rescooped by Nicolas Moulard - Actuonda from Internet Marketing Strategy 2.0
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Big Brands Start To Engage Customers For Hours At A Time via Curated Music Playlists

Big Brands Start To Engage Customers For Hours At A Time via Curated Music Playlists | Radio 2.0 (En & Fr) | Scoop.it

Via Robin Good
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Robin Good's curator insight, August 22, 2013 3:57 PM



While they may cost a few thousand dollars if commisioned through an agency, curated music playlist appear to be an emerging approach for big brands to develop a closer relationship with their fans.


From Nissan, to Juicy Fruit, Telus and Mr. Clean, there are already several large brands who have been investing in compiling dedicated music playlists to engage and stay in contact with their customers and potential ones for hours at a time. 


Songza (available only in the US and Canada) is one of the pioneering music distribution platforms monetizing this approach.


My comment: DJs and music experts may have yet to witness the opportunity to become fully part of the communication and marketing process of big brands by curating all of their marketing-related music needs.


Check out this article to learn more about it: http://www.6smarketing.com/blog/songza/ 






Richard Stadler's curator insight, August 23, 2013 3:51 AM

Another innovative way to reach your market...

Johel Mercado's comment, August 27, 2013 9:18 PM
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