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Radio 2.0 (En & Fr)
IV Rencontres Radio 2.0 Paris le 13 octobre 2014 à Radio France. Consultez toutes les archives sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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SmartTV apps for Radio @ Radiodays Europe 2013

Smart-TV apps for radio Reaching the listener across all channelsbigFM launched a Samsung Smart TV-App supported by Spoiled Milk.bigFM encounters the TV respect
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Radio Ratings Growth Through Storytelling: ANTENNE BAYERN | Radio))) ILOVEIT

Radio Ratings Growth Through Storytelling: ANTENNE BAYERN | Radio))) ILOVEIT | Radio 2.0 (En & Fr) | Scoop.it

Storytelling lets radio listeners stay tuned longer & creates radio ratings growth, says program director Valerie Weber of Germany's #1 station ANTENNE BAYERN

 

Feelings and emotions, not facts and thoughts, create epic radio content. How Germany’s #1 station achieved a huge radio ratings growth through storytelling.

Program director Valerie Weber of Germany’s top radio brand ANTENNE BAYERN shared at Radiodays Europe 2013 how storytelling enabled them to increase their average hour reach by 30% in 1 year, and why radio is more than image values and program formats. “Good stories are the glue that can keep your listeners loyal for a long time.”

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Spotify, Pandora and radio @ Radiodays Europe 2013 [podcast]

Spotify, Pandora and radio

 A fascinating session, chaired by Francis Currie, looked at the threats and opportunities from the new wave of music streaming services.

 Kicking off the session was Ross Adams, Spotify's European Sales Director giving a whistle-stop tour through the product and telling us they have 24m active users in 20 countries, generating $500 million for record companies. 

He felt that they were more a friend than a foe to the radio industry and that there were many opportunities to work together. In the UK 16 per cent of the Spotify users don't listen to commercial radio and only 10 per cent listen to the public service BBC - this gives a large opportunity for radio to reach new audiences. 

Spotify works with Absolute Radio and, free magazine, Shortlist on combined campaigns. Whilst there's competition for some radio advertising between radio and Spotify, Ross talked about Spotify's route to advertising often being through digital teams rather than radio's radio teams.

The key features Spotify's working on now are: 

Features - particularly discovery and sharingExpansion - into more countriesInnovation - new ways for partners to leverage their music catalogue.


Larry Rosin, from Edison Research, talked about his relationship with US music streaming service, Pandora. In the United States, Pandora accounts for 66 per cent of all streaming (including all US radio output). 42 per cent of Americans have listened to Pandora, 27 per cent have listened in the last month, and 20 per cent tune in to Pandora every week - a huge amount of reach.

Edison developed some research to map Pandora's consumption onto existing listening metrics. This produced figures showing Pandora was the number one station for 18 to 34s in the top five biggest US radio markets. Larry then talked about the negative feedback he received from US radio groups - he felt they clearly saw it as a problem and wanted to do whatever they could to try and discredit the operation. What he felt they should have been doing is developing their own new properties to deliver new types of radio to listeners.

Radio consultant Denis Florent from Radioformat built on Larry's position explaining that new music services were combining smart algorithms, and providing both a social layer as well as mobile ubiquity - something that radio's been historically good at. To win against them he felt it was important to combine filters, our skill at prescribing and brand value to deliver greater benefit over (and sometimes through) these services.

 

Original article : http://www.radiodayseurope.com/articles/spotify-pandora-and-radio

Listen to the session on Soundcloud

 

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(Vidéo) Tête à tête avec Frank Lanoux

(Vidéo) Tête à tête avec Frank Lanoux | Radio 2.0 (En & Fr) | Scoop.it
Frank Lanoux, directeur général de NextRadioTV, a captivé hier aux RadioDays Europe de nombreux professionnels dans le cadre d'une conférence sur la seconde vie de RMC.
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Hybrid radio FM, DAB+ and IP - all together @ Radiodays Europe 2013

Nick Piggott (Chairperson, RadioDNS, Bristol, UK)
Michael Hill (Managing Director, UK Radioplayer, London, UK)
Andy Buckingham (Creative Technologist, Global Radio, Bristol, UK)
Sebastian Kett (Consulting Engineer, SWR, Germany)
Tobias Wallerius (Hardware Architect, Visteon, Germany)

With hybrid radio, your radio is getting cleverer. From additional visuals in the kitchen to cars that never lose the signal of your station, we look at the future of how your radio looks: and discover broadcasters who are doing hybrid radio now on a variety of devices.

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Radio Days Europe 2013 – Day 2

Radio Days Europe 2013 – Day 2 | Radio 2.0 (En & Fr) | Scoop.it

As always, Valerie Geller was an inspiration at Radio Days Europe. I first became aware of her work. Even though I’ve heard her mantra of “tell the truth, make it matter, and never be boring” many, many times over the last decade, it’s a message which continues to resonate. “No matter what the platform, story-telling matters”, Valerie said today.

She was on a panel with another Valerie, Valerie Weber from a commercial music radio station based in Bavaria, Germany. She explained how story-telling is important in mostly music radio also, not just talk. “Every song is like a short movie” she said at one point. She illustrated this by saying, her listeners had been moved by the dramatic qualities of a song by Adele which they had simply translated from English into the Bavarian dialect. She also mentioned a great sounding on-air promotion they did where they asked listeners to tell them the story behind a significant bill they had to pay. For the best story, the radio station paid the bill on the listener’s behalf.

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(Vidéo) Tête à tête avec Joël Ronez

(Vidéo) Tête à tête avec Joël Ronez | Radio 2.0 (En & Fr) | Scoop.it

Le directeur des Nouveaux Médias de Radio France a fait le déplacement à Berlin avec une partie de son équipe pour présenter la nouvelle plateforme nouvOson.

 

Pour La Lettre Pro de la Radio, il a accepté d’évoquer les chantiers numériques actuellement en cours et les projets à venir d’ici la fin de la saison radio

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Best of Radiodays Europe 2013 conference based on Twitter (with images, tweets) | Storify

The Twitter Buzz - Best of #rde13

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Digital Future – where does digital radio stand today?

Ford Ennals (CEO, Digital Radio UK, London, UK)
Marius Lillelien (Head of Radio, NRK, Oslo, Norway)
Michael Reichert (SWR, Baden-Baden, Germany)
Per Borga (Teracom, Stockholm, Sweden)

As the DAB+ standard for digital terrestrial broadcasting continues to roll out across Europe, what is the state of digital radio across the world today?
How is it being adopted in individual countries?
How is FM switch-off going? Is it realistic - and what is the general public thinking about it?
We’ll hear from countries who are taking digital radio forward, and debunk a few myths along the way.

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All about the Multiplaform Radio presentation of James O'Brien from ABC Austalia at Radio Days Europe 2013

All about the Multiplaform Radio presentation of James O'Brien from ABC Austalia at Radio Days Europe 2013 | Radio 2.0 (En & Fr) | Scoop.it

This is the presentation I made at Radio Days Europe, March 18, 2013 as part of a session on pop up radio stations. The slide you can see behind you now is a snapshot of the homepage of ABC Radio Australia.

But today I’ll be telling you a little about just one of the stations the ABC operates....

The word of the year is definitely “pop up” – pop up shops, pop up galleries, pop up restaurants, and so on, and ABC Extra is a pop-up station. I’d estimate it’s operational for about half the year, and the rest of the time it’s dead. But when it’s up and running, the ABC is using ABC Extra to push the creative boundaries of radio, and hopefully connect with our audiences, and with new audiences, in ways we can’t otherwise do with our mainstream local and national networks. You know how sometimes you have a great idea, but then reality sets in, or your manager says “no”, and suddenly you realise there’s no airtime available for your great idea? Well, that’s what ABC Extra is all about...

 

Complete post here : http://jamesobrien.id.au/2013/03/18/radio-days-europe-2013/

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Radios have to be more interactive & personal | James Dickie @ Radiodays Europe

Radios have to be more interactive & personal |  James Dickie @ Radiodays Europe | Radio 2.0 (En & Fr) | Scoop.it
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More and more young people prefer consuming radio on tablets or smartphones, says a study by James Dickie, Research Manager at the advertising agency, Other Lines of Enquiry. 
 
Only 25% of British 18-24 year olds use a traditional radio set, whereas in Germany it is at least 50%. In the next few years listening to radio by smartphones and tablets will increase. Right now, four out of ten 18-24 year olds listen to radio by smartphone. 
 
“Radio stations have to consider this change in the way radio is consumed”, says Dickie. It is important to offer sustainable mobile apps and infrastructure. Radio stations have to be more interactive and personal in order to build relationships with their audiences.

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Radiodays Europe 2013. 25 Ideas in 45 Minutes.

5 top radio brains from Australia, Slovenia, Sweden, Norway and USA  give your their best ideas in 6 minutes each.  Short text appetizer and video of full session.

Craig Bruce at Southern Cross Austereo, Lenja Faraguna Papp at the Radio Advertising Bureau in Slovenia, Tomas Granryd at SR-P3 in Sweden, Tone Donald at P-3 NRK in Norway, and David G Hall, Radio Strategist from LA give their top five ideas in just six minutes each. Here's some of the best. 

Take a match and burn it, give it to each team member and ask them to answer the question before the flame touches their finger – what makes your radio station different from other stations in the market?

“Love your listener like your wife”

Go 50/50 – The best story tellers are girls the best stories are from girls. 

“Collaborate with your competitor, don’t try to put things in a little box”

Play the jingles – the orchestra was invited to play all the jingles and meet the audience.

Say what people are thinking but not saying – the best presenters do this naturally.

Watch a compact session with 25 ideas in less than 45 minutes

 

Original post : http://www.radiodayseurope.com/articles/top-five-ideas-6-minutes

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Radio must sell topics instead of media, solutions instead of performance, results instead of discounts says Florian Ruckert of RMS @ RDE

Radio must sell topics instead of media, solutions instead of performance, results instead of discounts says Florian Ruckert of RMS @ RDE | Radio 2.0 (En & Fr) | Scoop.it

Radio needs to regain the attention of the advertising industry, says Florian Ruckert of the Radio Marketing Services.

Radio sales teams across Europe need to change their techniques for selling radio. According to Ruckert, this means investing in more creative spots, investing in research and education, and delivering innovative ideas.

And relevance is key to strong innovation. For example, if a company sells winter diesel, the campaign should only run when it is cold. And Broadcasters and advertisers should be deciding this on a day-to-day basis.

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how Twitter help Radio to connect with their audience @ Radiodays Europe

Twitter – talkspot for radio @ Radiodays EuropeDan Biddle (Head of Broadcast Partnerships, Twitter UK)  

When people talk about you, you know you have touched something.

The challenge is to create engaging content and services that brings audiences closer to the shows they love, and stimulate them to share and discuss with their friends. 

Awardwinning social media campaigner Dan Biddle works closely with broadcasters and production companies on how we can use the Twitter platform to make this happen.

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Fulll event review: Radiodays Europe 2013 : Radio Today

Fulll event review: Radiodays Europe 2013 : Radio Today | Radio 2.0 (En & Fr) | Scoop.it

1,200 radio delegates gathered for three days to celebrate and discuss radio around Europe and beyond. Welcome This, was Radiodays Europe 2013.

This is transmitting station Berlin. The first words on the first radio transmitter in Germany 90 years ago, and the first words to officially open the conference.

Over the last two days there’s been over 50 sessions taking place in four rooms – not everyone got to see what they wanted to see due to up to four sessions taking place at once, but with social media and the organisers own extensive blog, most people could at least find out the headlines from each session.

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Tête à tête avec Serrano-Sanquer

Tête à tête avec Serrano-Sanquer | Radio 2.0 (En & Fr) | Scoop.it

La courbe est ascendante pour NRJ. La célèbre marque attire les auditeurs en France certes, mais également en Europe.

 

Le duo Serrano-Sanquer, à l'origine de ce succès, a évoqué lors des RadioDays Europe, quelques-unes des recettes appliquées rue Boileau depuis deux ans. Un succès qui semble d'abord reposer sur un binôme qui fonctionne et sur une excellent compréhension de la cible.

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Radio Days Europe 2013 - Day 1 summary by James O'Brien

Radio Days Europe 2013 - Day 1 summary by James O'Brien | Radio 2.0 (En & Fr) | Scoop.it

There was a terrific response in the room to the talk given by fellow Australian, Sam Cavanagh. Sam is the Executive Producer of the Hamish & Andy Show. At the heart of his talk was an idea around how the program team treated their audience. As he spoke, with a great deal of passion, there was a real sense of excitement in the room around the idea of seeing your audience as “fans”, not “listeners.”...

 

On a totally different level, I was completely blown away by the talk given by Susan Marjetti from the Canadian Broadcasting Corporation. As the manager of the local talk radio station in Toronto (probably one of the world’s most culturally diverse communities), she explained how she and her team transformed their radio station over the last decade.

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Powerful Storytelling On Air with Valerie Geller & Valerie Weber @ Radiodays Europe 2013 [video]

Panelists: Valerie Weber, PD, BBRadio Berlin DE David Reeves, Producer, BBC Radio Humberside, UK
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Strategies for mobiles and smartphones - James Cridland @ RadioDays Europe 2013

The use of smart phones has exploded. But is anyone really listening to radio on them? How do people use their mobiles for radio - and what can we learn from broadcasters who pioneer in this area?
Can the European radio industry influence the mobile phones manufacturers to include a generic receiver for digital radio in all phones – the “Eurochip”?
And how will devices and mobile services develop over the coming years?

 

James Cridland to conclude :

The majority of app users are not ‘mobile’ but on wifi at home or at workApps may increase audience recall of your brand (because of app on ‘homescreen’) but unikely to have massive effect on audience figures right nowAdvertising on them appears to work but less well than simply hiding the appConsumers wants FM (and DAB+) chips inside phones
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Am I in Berlin ? Multicanal sound journey in 3D | RadioFrance @Radiodays Europe

Prenez des vessies pour des lanternes avec vos oreilles, écoutez cinq trompes-l'oreille réalisés à partir des sons de Berlin : La station de métro "Märkisches Museum", l'esplanade de Warschauer Strasse, le jardin enneigé de la Haus der Berliner Festspiel, les rues de Prenzlauer Berg, le marché aux puces de Mauerpark. La précision technique et la capacité immersive de la prise de son multicanal font travailler l'imagination au point où vous douterez de vos propres oreilles.

Une création réalisée dans le cadre de Radio Days 2013, rassemblement européen des professionnels de la radio, les 17 et 18 mars 2013.

Camille Renard & Hervé Déjardin

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