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IV Rencontres Radio 2.0 Paris le 13 octobre 2014 à Radio France en préparation Restez informé sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Rescooped by Nicolas Moulard - Actuonda from Internet Marketing Strategy 2.0
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Big Brands Start To Engage Customers For Hours At A Time via Curated Music Playlists

Big Brands Start To Engage Customers For Hours At A Time via Curated Music Playlists | Radio 2.0 (En & Fr) | Scoop.it

Via Robin Good
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Robin Good's curator insight, August 22, 2013 12:57 PM



While they may cost a few thousand dollars if commisioned through an agency, curated music playlist appear to be an emerging approach for big brands to develop a closer relationship with their fans.


From Nissan, to Juicy Fruit, Telus and Mr. Clean, there are already several large brands who have been investing in compiling dedicated music playlists to engage and stay in contact with their customers and potential ones for hours at a time. 


Songza (available only in the US and Canada) is one of the pioneering music distribution platforms monetizing this approach.


My comment: DJs and music experts may have yet to witness the opportunity to become fully part of the communication and marketing process of big brands by curating all of their marketing-related music needs.


Check out this article to learn more about it: http://www.6smarketing.com/blog/songza/ 






Richard Stadler's curator insight, August 23, 2013 12:51 AM

Another innovative way to reach your market...

Johel Mercado's comment, August 27, 2013 6:18 PM
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Rescooped by Nicolas Moulard - Actuonda from Entertainment 3.0
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Spotify's Chief Content Officer: playlist searching 'could use a lot of improvement'

Spotify's Chief Content Officer: playlist searching 'could use a lot of improvement' | Radio 2.0 (En & Fr) | Scoop.it
Spotify's Chief Content Officer Ken Parks stopped off in Boston today for a quick appearance at the Berklee College of Music's Rethink Music conference to answer questions from an audience full of music professionals and students. We had the opportunity to ask Parks if Spotify plans to improve search-ability of its playlist system, noting that Spotify's search capabilities are rather limited in terms of letting users find playlists created by users who aren't directly in your social circle. Parks responded definitively: "the short answer is yes, and I agree that is something that could use a lot of improvement." While he didn't say when we might see these improvements, it seems that Spotify definitely recognizes this need, as Parks reiterated "we plan to make that much better, it has to be."

Via Jérôme Rastoldo, Vincent Monney
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