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IV Rencontres Radio 2.0 Paris le 13 octobre 2014 à Radio France en préparation Restez informé sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Arbitron purchase by Nielsen may be a sign of innovation to come« jacoBLOG

Arbitron purchase by Nielsen may be a sign of innovation to come« jacoBLOG | Radio 2.0 (En & Fr) | Scoop.it
The “December Surprise” – Nielsen purchasing Arbitron– is undoubtedly a game-changer for the media business.  And many in radio are hopeful that the sale means good things for the industry.

While the devil is always in the details, this move would seem to be a big crossroads moment for radio, media, and measurement – at a time when innovation is necessary.

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Nielsen Agrees To Buy Arbitron For $1.26 Billion | Deadline.com

Nielsen Agrees To Buy Arbitron For $1.26 Billion | Deadline.com | Radio 2.0 (En & Fr) | Scoop.it
Arbitron shares are up 25% in pre-market trading after Nielsen Holdings said it would buy the rival ratings company best known for its measurement of radio...
“U.S. consumers spend almost 2 hours a day with radio. It is and will continue to be a vibrant and important advertising medium,” said Nielsen Chief Executive Officer David Calhoun. “Arbitron will help Nielsen better solve for unmeasured areas of media consumption, including streaming audio and out-of-home. The high level of engagement with radio and TV among rapidly growing multicultural audiences makes this central to Nielsen’s priorities.”
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With Nielsen Deal, can Arbitron step into the digital age?

With Nielsen Deal, can Arbitron step into the digital age? | Radio 2.0 (En & Fr) | Scoop.it
This morning TV ratings company Nielsen announced it purchased Arbitron, a radio measurement company, for $1.26 billion. The deal combines to two mature, slow-growth businesses. But one is more resistant to the digital age than the other.

...Pandora and TargetSpot are probably the biggest two holders of digital streaming inventory. Clear Channel’s iHeartRadio doesn’t have any ads yet. And Spotify’s radio functionality is just that — one small function of its overall business, so the company sells ads more like digital units than like terrestrial radio spots. It’s a market that’s still young enough to be figuring things out. With a new owner and possibly new attitude, Arbitron could be there on the ground floor.
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