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Marketing Magazine: "Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason."
[Also, use the Aurasma app to check out the augmented reality aspects of this infographic.]
Transmedia Storytelling is Now-Persuasion. #literacies
Digital storytelling is evolving rapidly. The infographic here justifies transmedia stories.
This is based on a just-released report by NPD Group, one that specifically looks at where people get their music. And, how much music is played across what platforms. The survey results, which are specific to the 13-35 year-old demo in the US, look like this.
add your insight...
Radio is still on top - makes perfect sense when 51 % of people (according to the same study) confess listening to most music in their car.
Streaming services have reversed the fortunes of the music industry in Sweden and now generate more income than downloads or CDs. But can the model be replicated worldwide?
Streaming vs Download - a cultural thing?
This article contains statistics from all over the world about music streaming.It also has information about how music streaming is helping the industry.