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A word in your ear: how audio storytelling got sexy

A word in your ear: how audio storytelling got sexy | Radio 2.0 (En & Fr) | Scoop.it

In a cultural milieu dominated by long-form television dramas such as Breaking Bad and Madmen, how has the apparently simple activity of audio storytelling gained such clout?

In the US, documentary radio programs such as RadioLab, This American Life and Radio Diaries enjoy sold-out stage shows telling real-life stories that combine serious journalism with compelling personal narratives, philosophical discourse and an irreverent but always engaging tone.

The “new wave” of US radio often features at the hugely popularThird Coast International Audio Festival in Chicago. Julie Shapiro, curator since the festival’s inception in 2000, told me once, when I interviewed her, that “there’s a whole perfect storm” happening to make audio storytelling sexy: podcasting, ease of digital recording and production, and use of social media to promote and disseminate stories.

Shapiro coined Third Coast’s key tenet: “important radio can sound beautiful”. Such a view was a radical antidote to the turgid, formulaic reportage that had infected much of US public radio, whereby “documentary” had become associated with “worthy”.


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The Digital Rocking Chair's curator insight, December 1, 2013 7:58 PM


Siobhán McHugh:  "In a cultural milieu dominated by long-form television dramas such as Breaking Bad and Madmen, how has the apparently simple activity of audio storytelling gained such clout?"

Metta's curator insight, December 2, 2013 4:46 AM

visual in terms of visualizing what you hear :)

Evie Mouton's comment, December 6, 2013 10:27 PM
very interesting
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Welcome to Audiometrics

Welcome to Audiometrics | Radio 2.0 (En & Fr) | Scoop.it

Today we release the results of the first Audiometrics market research into audio consumption in the UK. The survey of more than 3,000 adults in Q2 2013 found that, in an average week:

90% listened to audio content48% listened to audio or radio online34% listened to physical formats27% listened to digital files

The devices used to listen to audio, in an average week, were:

56% used a radio receiver34% used a computer, laptop or notebook31% used a TV via Freeview, cable or satellite25% used a mobile phone or smartphone23% used a hi-fi or sound system17% used a portable mp3/media player

The locations of listening to audio, in an average week, were:

77% at home51% in a vehicle or on public transport17% in a workplace14% walking or sitting in a public place9% in a club, pub or bar

A more detailed analysis of the results is available as a presentation to Audiometrics clients. (Click the infographic to the right for more information.)

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How I Created the Ultimate Tweet with Text, Pictures and an Audio Report

How I Created the Ultimate Tweet with Text, Pictures and an Audio Report | Radio 2.0 (En & Fr) | Scoop.it

Typing 140 characters and adding a link or photo is so 2010.

Too many news organizations merely place web or broadcast content on a Twitter screen and press tweet.

Why not create content for mobile devices tailored to the way people use their smartphones and tablets, as well as the devices' benefits and limitations?

Using the same content for broadcast, online, and in social media is not only repetitive and boring, it fails to take into consideration the mechanical and behavioral differences between a person watching TV, listening to the radio, reading a web story, or fidgeting with a phone or tablet.

Television news organizations have had decades to figure out how best to tell a story. Online journalists now know how to build multimedia pages that encourage the user to click on several elements to paint a complete picture.

So the question is, "How can I produce rich content that's best experienced by a person on a smartphone?

My answer? The Ultimate Tweet.

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Radio Gets 'Second Screen' in SoundHound-Dial Pact | Media - Advertising Age

Radio Gets 'Second Screen' in SoundHound-Dial Pact | Media - Advertising Age | Radio 2.0 (En & Fr) | Scoop.it

Radio-network company Dial Global and music ID app SoundHound have inked an exclusive deal to extend radio ad campaigns and sponsorships onto mobile phones through a platform called SoundHound for Radio.

 

SoundHound, like Shazam, lets people identify a song playing in their immediate vicinity simply by opening the app and holding their phone up.

 

 Soundhound app

This is how SoundHound for Radio works: Radio listeners will hear a call to action either from a radio host or in a radio ad to use their mobile phone to "SoundHound" the broadcast. Listeners don't have to open the app immediately, but can do so over a specified period of time that could be a few hours. Once they do so, they will be greeted with elements such as exclusive content, contest-entry forms or other sponsored promotional opportunities.

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Check Out the Reach for Streaming Radio

Check Out the Reach for Streaming Radio | Radio 2.0 (En & Fr) | Scoop.it
According to this source, radio's streams (yes, including Pandora et. al.) reach 40% of 18-24's, a third of 25-34's, and one out of every four 35-54's.

 

Interestingly, the results clearly show that while the majority of industry buzz is around streaming video, in all age groups analyzed, TV and Movies (individually and combined) were outstripped by the total reach of streaming Radio / Audio.

While this may seem counterintuitive to some, a possible explanation may be a plus of audio content — it does not require fixed attention or even for the individual to remain in place. Also, Radio and any other kind of streaming can be done on the computer while working on the same device — whether for the purpose of providing background music, sports commentary or other forms of talk-based content.

 

Complete post : http://www.markramseymedia.com/2013/02/check-out-the-reach-for-streaming-radio/

 

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RIM’s BlackBerry World store gets music and video content, rolling out to all users in “coming weeks”

RIM’s BlackBerry World store gets music and video content, rolling out to all users in “coming weeks” | Radio 2.0 (En & Fr) | Scoop.it

RIM has announced that its redesigned BlackBerry World app store is now live, after music, movies and TV shows were added the store for the first time.

The store has been rebranded BlackBerry World — it was formerly BlackBerry App World — and that change of name denotes the fact that, like Google and Apple, RIM has added new types of content. The BlackBerry-maker says the changes will make it “the one-stop shop for all of your mobile entertainment needs”.

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Le dixième festival - Longueur d'ondes - festival de la radio et de l'écoute à Brest

Le dixième festival - Longueur d'ondes - festival de la radio et de l'écoute à Brest | Radio 2.0 (En & Fr) | Scoop.it

Rendez-vous à Brest entre le 5 et le 10 février prochains pour la
dixième édition du festival de la radio et de l’écoute.

 

Assister en avant-première à la projection de La Maison de la Radio, le nouveau film de Nicolas Philibert ; découvrir comment se façonne une grille de programmation avec Laurence Bloch et Philippe Val ; prendre connaissance de la géographie radiophonique parisienne en compagnie de Julie d’Europe 1 et Marc-Olivier Fogiel ; rencontrer Guillaune Erner et le voir user de ses talents d’intervieweur face à Arlette Chabot ; faire connaissance avec Pierre Bellemare ; voir les Papous à l’œuvre à l’occasion de l’enregistrement de deux émissions ; et tant d’autres choses...

 

Toute l'info : http://www.longueur-ondes.fr/article111.html

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Havas Media lance Adcoostick | La Lettre Pro Radio

Havas Media lance Adcoostick | La Lettre Pro Radio | Radio 2.0 (En & Fr) | Scoop.it
La célèbre agence innove en créant la première offre publicitaire globale audio numérique du marché. Une offre qui mesure et valorise les investissements marketing digitaux sur la Radio 2.0.

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Adcoostick propose une nouvelle approche technologique associant adservers classique et audio, l’analyse des actions menées grâce à la solution propriétaire Artemis ainsi que la production des messages. "Adcoostick nous offre alors la possibilité d’enrichir notre mediaplanning sur la Radio 2.0 par  la mesure et l’analyse de chacune de nos campagnes" explique Jean-Pierre Cassaing, directeur du département radio Havas Media.

Cette solution permet donc un mediaplanning global et simplifié, sur l’ensemble des modes de consommation de la radio online (Internet, Mobile, Players externes) et intégralement mesurable. La solution Adcoostick s’appuie sur un adserving audio inédit supporté par la technologie Adswizz, ainsi que sur un outil puissant de mutualisation des audiences via la plateforme dédiée Adwave.

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Olivier Covo et Alice Zoghaib (Sound Value): 'l'efficacité au cœur de la création musicale et sonore'

Olivier Covo et Alice Zoghaib (Sound Value): 'l'efficacité au cœur de la création musicale et sonore' | Radio 2.0 (En & Fr) | Scoop.it
Olivier Covol et Alice Zoghaib viennent de créer un institut d'études et de recherche spécialisé dans l'impact du son. Avec Sound Value, Marketing Magazine lance une rubrique sur l'efficacité sonore des marques.
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The Next SoundCloud Becomes SoundCloud for everyone

The Next SoundCloud Becomes SoundCloud for everyone | Radio 2.0 (En & Fr) | Scoop.it

Thanks to your feedback through months of private beta, we’re thrilled to be making a big announcement: today, the Next SoundCloud becomes SoundCloud for everyone.

What you hear and see today is the direct result of your input: this is your SoundCloud. For creators of music & audio like you, it means that you’ll be heard everywhere. For your friends, fans and followers, the new SoundCloud will make discovering, connecting and sharing sounds even easier and more fun.

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Argos first retailer to launch Shazam ad | News | Marketing Week

Argos first retailer to launch Shazam ad | News | Marketing Week | Radio 2.0 (En & Fr) | Scoop.it
Retailer aims to drive mobile traffic using Shazam’s audio recognition app.

Argos is adding audio recognition app Shazam to its Christmas TV advertising in an effort to grow its mobile sales in the run up to Christmas.

 

A recent study conducted for Shazam by Magid Associates found that brands using Shazam enabled TV ads achieved higher word-of-mouth, brand interaction, future intent, recall and brand ratings from consumers.

Shazam users are three times as likely to interact with the brand after seeing an ad than people who don’t use Shazam.People who used Shazam were more than twice as likely to talk about the brand or the ad with others.More than half (55%) of people who use Shazam use it to “bookmark” information to return to after watching the ad.Shazam users have a higher recall of ads and their message than non-users.

 

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Julian Treasure: 5 ways to listen better | Video on TED.com

In our louder and louder world, says sound expert Julian Treasure, "We are losing our listening." In this short, fascinating talk, Treasure shares five ways to re-tune your ears for conscious listening -- to other people and the world around you.

Julian Treasure studies sound and advises businesses on how best to use it.

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Clear Channel Tim Castelli's Keynote from RAIN Summit Dallas

Listen to the keynote presentation of RAIN Summit Dallas 2012, as delivered by Clear Channel's Tim Castelli. As one of the industry's top digital media sales executives, Castelli ensures the close integration of Clear Channel's national sales & partnership operations, including Digital, Strategic Partnerships, Clear Channel Radio sales & Premiere Radio Networks sales and others.

 

Read more about Castelli's keynote -- and RAIN Summit Dallas -- at http://kurthanson.com

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Paying The Piper: Music Streaming Services In Perspective : NPR

Paying The Piper: Music Streaming Services In Perspective : NPR | Radio 2.0 (En & Fr) | Scoop.it
As more music becomes available for free online, concepts of music ownership start to break down.

Via Pierre Priot
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Pierre Priot's curator insight, July 30, 2013 4:06 AM

NPR's spotlight on the Spotify/streaming services debate.

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Industry key players join forces to form first Audio Council | IAB UK

Industry key players join forces to form first Audio Council | IAB UK | Radio 2.0 (En & Fr) | Scoop.it
n acknowledgment of the growing significance of audio within the digital landscape, the Internet Advertising Bureau UK (IAB) announces the formation of its first Audio Council.

IAB councils, of which there are now 16, are made up of likeminded and passionate experts from all areas of the digital landscape, with a range of expertise and skill sets.

The Audio Council is represented by online pure players Spotify, YouTube, Myspace, Last.fm, BlinkBox and Mixcloud; media owners Absolute Radio, Bauer and Global Radio; audio creative specialists Red Apple Creative; market research specialist AudienceNet; and radio advertising and creative specialists RadioWorks and Maple Street Studios.

Given the importance of music to consumers’ digital experiences, the IAB anticipates sustained growth in the years ahead and felt that there was no better time than now to launch a dedicated working group for this sector.

The IAB Audio Council's three key aims are: 

To further educate the market; To help develop the future business models of the audio sector; To increase the value of the online audio advertising sector. 

A key output for the group in 2013 will be a research project in conjunction with AudienceNet designed to show the scale of the audience for online audio and to examine consumer attitudes to advertising within this growing space. 

The IAB will also be developing a new section on its website to feature case studies, research and videos designed to highlight the possibilities for brands looking to advertise in the online audio space. 

The Council will meet on a quarterly basis to build on a number of initiatives completed in 2012 including a white paper which examined how consumers feel about advertising within an online audio environment. 

The IAB’s Editorial Manager and Chair of the Council, Stuart Aitken, comments: “At the IAB we're always interested in working closely with key players of all sizes within sectors where we see great potential. Audio is one sector that we expect to experience enormous development in the coming months and years. 

"This group is represented by some of the most exciting companies in not just the audio space, but in the digital sector as a whole. I am looking forward to working with all of them in the coming year."

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Digital Edition of the Audio Over IP 2013 eBook is Now Available | Radio World

Digital Edition of the Audio Over IP 2013 eBook is Now Available | Radio World | Radio 2.0 (En & Fr) | Scoop.it

It has been more than a decade since Radio World launched a series of essays on the topic of Internet Protocol for audio and data transport via Ethernet. In this new eBook, fifth in that series, Rich Rarey revisits the state of the art of IP frameworks, how products interact and what experts are saying on these key topics.

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Portable Bluetooth Speaker Lets You Listen to Emojis

Portable Bluetooth Speaker Lets You Listen to Emojis | Radio 2.0 (En & Fr) | Scoop.it
The TeleSound messenger lets you communicate via smartphone or tablet by linking sounds with emojis.

 

TeleSound, a portable sound messenger, allows people to send more than 1,000 sounds from a smartphone or tablet. The device connects wirelessly via Bluetooth and uses a free iPhone or Android app to send emojis.

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Digital Radio Gets Real-Time With Xaxis Trading desk partners with Triton Digital

Digital Radio Gets Real-Time With Xaxis Trading desk partners with Triton Digital | Radio 2.0 (En & Fr) | Scoop.it

While no medium is totally efficient, digital radio advertising can be particularly wasteful. For example, someone in New York may listen to a Los Angeles sports radio station’s online stream to keep up on the Southern California sports scene, but that person isn’t going to care about some local LA car dealership’s upcoming sale or a new bar that the radio host claims is the best spot in SoCal to watch the Lakers play.

That sort of problem is easily solved in the word of display advertising, where contextual targeting has in many cases given way to real-time bidding, or the ability to buy ads on the fly that are targeted to a specific type of user. Now RTB is coming to digital radio courtesy of WPP-owned agency trading desk Xaxis.

Through a partnership with Triton Digital—which provides digital services and applications to radio companies, handling more than 2 billion online and mobile audio impressions per month—Xaxis Radio advertisers will be able to target the New Yorker listening to LA sports radio online with ads for the best Big Apple bar to catch a Lakers game. Triton Digital has access to digital audio inventory from companies like Cox Communications, NPR, and Slacker Radio, though not all publishers are yet on board for RTB advertising.

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Forget Twitter, SoundCloud Is Social Music's Rising Star

Forget Twitter, SoundCloud Is Social Music's Rising Star | Radio 2.0 (En & Fr) | Scoop.it
2012 was been a very good year for SoundCloud. What's behind the social music and audio-hosting platform's massive uptick in user activity?
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Official opening of the WORLD RADIO DAY 2013 platform

Official opening of the WORLD RADIO DAY 2013 platform | Radio 2.0 (En & Fr) | Scoop.it

February 13 is the day proclaimed by UNESCO and endorsed by the United Nations General Assembly to celebrate Radio as a medium; to improve international cooperation between broadcasters; and to encourage major networks and community radio alike to promote access to information and freedom of expression over the airwaves. UNESCO encourages all countries to celebrate World Radio Day by planning activities in partnership with regional, national and international broadcasters, non-governmental organizations, the media and the public.

The International Committee for the World Radio Day is constituted by agreement among the most representative broadcasting organizations. Its purpose is to internationally promote the celebration of the World Radio Day, whom the first edition will be held February 13, 2003 by means of different activities.

This Committee invites all public, private, online and community Radio organizations as well as Radio professionals and listeners worldwide to participate in a global campaign and join voices to tell the world why Radio still is the greatest media!

 

 the World Radio Day International Committee web platform organizes sound item exchanges in order to promote this medium (1 minute maximum). You are invited to produce and to send to this website your posts, whatever your link may be with the Radio world (public Radio, private Radio, community Radio, independent producer, listener …).

 

All international Radio organizations are also invited to actively ask their listeners to participate by publishing the promo banners on their website or by sharing the link on their Facebook or Twitter page. WRD13 could be the perfect opportunity to strengthen radio relationships with listeners!

Any Radio organization will be able to freely download any content available on the platform and celebrate World Radio Day by broadcasting all day, on Wednesday 13 February 2013, audio messages on the importance of Radio from all over the world.

 

 

contact: info@wrd13.com

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Shazam Adds Offline Mode | Evolver.fm

Shazam Adds Offline Mode | Evolver.fm | Radio 2.0 (En & Fr) | Scoop.it
One reason people love Music ID apps is their immediacy: You hold your phone up in the air, tag a song, and then you know, more or less immediately, what that song is. This is one of the most magical things our modern phones can do — but even the old, dumb phones from ten years ago could do it, by essentially leaving Shazam a voicemail and getting a text message in return.

Via Yvan Boudillet
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Keynote of Alexander Ljung, Founder & CEO, SoundCloud @ LeWeb Paris 2012

Keynote from Alexander Ljung (Founder & CEO, SoundCloud) @ LEWEB PARIS’12

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Internet des objets : 9 innovations présentées par France TV (LeWeb12)

Internet des objets : 9 innovations présentées par France TV (LeWeb12) | Radio 2.0 (En & Fr) | Scoop.it

Voici un petit avant-goût des démos cette semaine de France Télévisions à la conférence LeWeb, où nous serons présents pour la 3ème année consécutive. Cette fois en tentant d'imaginer le salon d’un appartement ou d’une maison d’un geek, bien sûr connecté !

- Vous avez perdu votre télécommande ? Utilisez votre table basse !

- Vous aimez le Wi-Fi, vous adorerez le Li-Fi !

... Streaming audio de nos programmes ! Cinq lampes à LED, chacune aux couleurs des chaînes de France Télévisions diffusent des streams audios de génériques bien connus des programmes des chaînes du groupe vers une petite enceinte qui les restitue lorsqu’elle est placée sous ces sources de lumière colorées. Le streaming audio est aussi possible via le LI-FI !

- Pluzz, désormais aussi sur Windows 8

- SALTO sur TV connectée : ne ratez plus le début des émissions !

- La télévision en Ultra Haute Définition : nos premières images en 4K !

- La TV interagit vers des objets connectés !

- Vos objets connectés interagissent vers votre TV

- Design numérique & décoration : papier peint augmenté, cadre photo et éclairage mural connectés

- Les news de France TV Info dans la voiture connectée.

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Mixtaroute : Innovative online audio mixing software + large sound bank to tell audio stories of prevention

Mix Ta Route a pour objectif de sensibiliser aux risques de la route à travers la musique et les plus grands artistes du moment....

Rejoignez dès aujourd'hui la page officielle Mix Ta Route pour tenter de gagner le grand concours de remix !

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How SoundCloud Is Avoiding Becoming The Next MySpace - Forbes

How SoundCloud Is Avoiding Becoming The Next MySpace - Forbes | Radio 2.0 (En & Fr) | Scoop.it
Alex Ljung and Eric Wahlforss, co-founders of SoundCloud As MySpace prepares to stage a comeback, another music-sharing website is making sure it continues to be heard.
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