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IV Rencontres Radio 2.0 Paris le 13 octobre 2014 à Radio France en préparation Restez informé sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Radio ad sales on mobiles, Triton Digital's Programmatic Audience Buying for Audio & international trends for Online Radio | RAIN Summit West NAB

Radio ad sales on mobiles, Triton Digital's Programmatic Audience Buying for Audio & international trends for Online Radio | RAIN Summit West NAB | Radio 2.0 (En & Fr) | Scoop.it

Mobile ad sales not lagging, stresses Summit panel, they're coming along nicely


Triton Digital's Rosso intros new a2x "programmatic buying" platform for audio at Summit

 

International webcaster issues mirror those in U.S.: Royalties, revenue, and potential Apple competition


Read complete reports on Rain Radio and Internet Newsletter : http://kurthanson.com/category/issue-title/41013-rsw-recap-mobile-ad-sales-triton-digital-s-pov-and-international-trends


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Digital Radio Gets Real-Time With Xaxis Trading desk partners with Triton Digital

Digital Radio Gets Real-Time With Xaxis Trading desk partners with Triton Digital | Radio 2.0 (En & Fr) | Scoop.it

While no medium is totally efficient, digital radio advertising can be particularly wasteful. For example, someone in New York may listen to a Los Angeles sports radio station’s online stream to keep up on the Southern California sports scene, but that person isn’t going to care about some local LA car dealership’s upcoming sale or a new bar that the radio host claims is the best spot in SoCal to watch the Lakers play.

That sort of problem is easily solved in the word of display advertising, where contextual targeting has in many cases given way to real-time bidding, or the ability to buy ads on the fly that are targeted to a specific type of user. Now RTB is coming to digital radio courtesy of WPP-owned agency trading desk Xaxis.

Through a partnership with Triton Digital—which provides digital services and applications to radio companies, handling more than 2 billion online and mobile audio impressions per month—Xaxis Radio advertisers will be able to target the New Yorker listening to LA sports radio online with ads for the best Big Apple bar to catch a Lakers game. Triton Digital has access to digital audio inventory from companies like Cox Communications, NPR, and Slacker Radio, though not all publishers are yet on board for RTB advertising.

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Xaxis lance une plateforme de RTB pour les radios en ligne - Offremedia

Xaxis lance une plateforme de RTB pour les radios en ligne - Offremedia | Radio 2.0 (En & Fr) | Scoop.it

Xaxis, la plateforme trading et DSP de GroupM (voir archive), lance Xaxis Radio, en partenariat avec Triton Digital, fournisseur de services numériques pour la radio traditionnelle et en ligne. Xaxis Radio va permettre aux marques d’acheter des inventaires de radios en ligne et mobiles en Real-Time Bidding. Entièrement intégrée à la plateforme de gestion de données Xaxis, Xaxis Radio permet aux annonceurs d’ajouter les radios en ligne et mobiles à l’ensemble de leurs campagnes digitales. La plateforme fournit également des statistiques précises pour les annonceurs afin d’identifier quelles annonces et quelles audiences délivrent les meilleures performances. Le partenariat avec Triton Digital offre aux clients Xaxis un accès à son inventaire mondial de plus de deux milliards d’impressions audio online et mobile chaque mois.
«Notre mission est d’aider les annonceurs à communiquer avec le public à travers tous les médias possibles», explique Brian Lesser, CEO de Xaxis.

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