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Ed Gordon: YouTube is ‘the Future of Broadcasting’

Ed Gordon: YouTube is ‘the Future of Broadcasting’ | Radio 2.0 (En & Fr) | Scoop.it
For a journo who has found success with decidedly old-school methods, Ed Gordon has some advice for aspiring broadcasters: get on YouTube.

 

There are a lot of people who’ve given up trying to get on commercial television and have gone to securing their own YouTube channels, and I think, at the end of the day, that’s going to be the future of broadcasting. People are just going to put stuff out there. They’re gonna have their own YouTube channels, and eventually you’ll be able to buy things from those channels. But I think one of the things that people have to understand is it takes perseverance.


Via Richard Kastelein & Adriana Hamacher
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YouTube prépare un service de musique concurrent de Spotify et Deezer

YouTube prépare un service de musique concurrent de Spotify et Deezer | Radio 2.0 (En & Fr) | Scoop.it
YouTube ne proposera plus seulement des vidéos. Selon des sources de l'industrie du disque, la plateforme américaine doit lancer un service de musique en 2013. Celui-ci proposera un accès gratuit, financé par la diffusion de publicités, et un accès payant, via un abonnement mensuel. Il se posera en concurrent de Spotify et Deezer.

 

Ce YouTube consacré à la musique baserait son modèle économique sur le freemium. Il proposerait donc un accès gratuit de base, mais financé par la diffusion sporadique de messages publicitaires, et un accès payant donnant droit à des fonctionnalités supplémentaires. Contre un abonnement mensuel de quelques euros, l'internaute échappera en outre aux publicités diffusées en audio et / ou sur le site web.

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La radio reste le premier moyen de découverte musicale alors que YouTube devient le support d’écoute de référence pour les adolescents américains « Mediamerica

La radio reste le premier moyen de découverte musicale alors que YouTube devient le support d’écoute de référence pour les adolescents américains « Mediamerica | Radio 2.0 (En & Fr) | Scoop.it

Une étude publiée mi-août par Nielsen Soundscan (Music 360) et menée auprès d’un large panel de consommateurs américains, tend à montrer que les radios restent encore le moyen dominant pour découvrir de nouvelles musiques. Dans près de la moitié des cas, c’est en effet via la radio que le consommateur américain accède à de nouveaux contenus musicaux ; loin devant les recommendations d’amis (10%) ou encore l’exploration sur Youtube (7%).

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YouTube to launch music streaming service, take on Spotify - Fortune Tech

YouTube to launch music streaming service, take on Spotify - Fortune Tech | Radio 2.0 (En & Fr) | Scoop.it

Exclusive: Google is planning to roll out a music streaming service to capitalize on the power of YouTube...

 

Sources in the record industry told Fortune that it is not yet clear if a subscription-based model is more lucrative (and therefore preferable) to an ad-subsidized approach. Free nets more customers, but the subscription model has consumers actively paying for music -- a good thing, if you're in the music business, which just posted its first year-on-year increase in sales in thirteen years....

 

Google is entering an already crowded field: Spotify, Pandora (P), Rdio, Soundcloud, and Muve Music all offer customers similar access to large online music libraries. Apple is rumored to be building a "radio" feature in its iTunes program that would deliver streaming music based upon a user's tastes -- a service something like Pandora -- that further merges the experience of being in a "store" to purchase music, and then listening to it in a "player."

 

They're all fighting over a still small pie. U.S. consumers have been fairly slow to join -- and stick with -- subscription music services. The most popular, Muve Music, has just 1.4 million customers. (Spotify is close behind, with about 1 million.) Its success is in large part due to the fact that it bundles its price into a cellphone bill, as if it were a cable operator charging for an MTV/VH1 package. The mobile carrier that owns Muve, Cricket, is then able to sell subscriptions at less than $5 a month, far lower rates than Spotify, which generally costs about twice that much.

 

Soundcloud, a free music streaming site that is user-curated and is, in many ways, similar in spirit and practice to YouTube, has recently begun partnering with major artists and large companies, such as Snoop Lion (nee, Dog) and Red Bull. Soundcloud boasts that it is the fastest growing music streaming site, with its users uploading about 10 hours of content a minute. In 2010, YouTube users uploaded 35 hours of content per minute; in 2011, they posted 48 hours per minute; as of last May, it was up to 72 hours a minute. It's not all music, but a lot is.

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Music Dominates YouTube’s Partner List

Music Dominates YouTube’s Partner List | Radio 2.0 (En & Fr) | Scoop.it

On Wednesday night, I ran into Billboard senior branding correspondent Andrew Hampp at the Digital Media Wire Music awards dinner (I was on a panel there), who dropped some interesting news: Billboard was announcing that night that it had begun integrating YouTube into its charts, which instantly put the “Harlem Shake” song atop the charts.

So not only do the kids consider YouTube the best unlimited music service in the world, but now, the most traditionally authoritative music sales chart is counting YouTube views


Via Yvan Boudillet
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