Crowdsourcing is more than a buzz word. It’s a trend that marketers are using more to make “the crowd” a participant in building a product, solving a problem, or completing a task.
Crowdsourcing fills a primal need for consumers: control.
Today, marketers can connect with consumers through multiple media channels and use real-time feedback loops to make their campaigns more successful. Companies of all kinds are running campaigns that put the power of choice back into consumers' hands and make them the creators, allowing them to make a social impact.