Using data + the power of a web platform to unlock huge Ads potential of Social Radio | Research Access | Radio 2.0 (En & Fr) | Scoop.it

Radio is massive part of media landscape, reaching over 242 million people in the U.S. each week. It remains the primary medium reaching us in the car, the two hours per day that the web is still very nascent. But overall radio has lacked new innovation. Radio has huge reach but remains primarily a one-way medium with no feedback loop and limited Data about its audience. Because Data has become so important to marketers, this is a challenge for the industry.

Jelli brings the power of an online web platform to a medium that has historically been primarily managed offline. We provide a feedback loop for radio, combining the reach of radio with the measurement and engagement of the web. We install our platform in traditional radio stations, and automate delivery of programming and advertising for those stations. We enable listeners to use their mobile phones to pick songs that play on the air in real time, learning a lot from their engagement. We enable advertisers to deliver traditional radio spots with the efficiency and interactivity of an online ad. By so doing we change the way radio programmers and marketers can access the 242 million people listening to radio - via social engagement, real time delivery of radio spots, transparency, accountability and measurability....