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Veille V Rencontres Radio 2.0 Paris le 13 octobre 2015 à la Sacem. 'La Radio 2.0  et vous ? Racontes moi une histoire". Consultez toutes les archives sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Hivio 2013 the Radio Ideas Festival - Morning Sessions [video]

 

Hivio Morning Sessions, featuring Mark Ramsey (http://markramseymedia.com), Samantha Migdal from UBER (http://uber.com), Chad Robley, CEO of Digital Agency Mindgruve (http://www.mindgruve.com), Michael Warburton, Brand Manager of San Diego Zoo Global (http://www.sandiegozoo.org), Bryce Clemmer, Founder of Vadio (http://www.vadio.com), and Gabriela D'Addario and Maggie Ferrante from Google.

 

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14 Things Consumers Hire Radio Brands To Do

14 Things Consumers Hire Radio Brands To Do | Radio 2.0 (En & Fr) | Scoop.it

At the top of the list are the areas where radio is most vulnerable. The items at the bottom are the most defensible positions, least vulnerable positions.

* Favorite Music

* Soundtrack – Background Music

* Entertainment

* NOW – Immediacy

* Inform & Educate

* Changing Your Mood

* Discovery – Something You Haven’t Heard Before

———— (The pendulum begins to swing to more defensible positions below this line)

* Culture Immersion

* Companionship

* Easy Convenience

* Local

* Belonging

* Betterness – Makes My Life Better

* Star Access

Courtesy of Mark Ramsey and “Hivio – The Radio Ideas Festival”.

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Festival of ideas looks outside radio for inspiration | Radio Survivor

Festival of ideas looks outside radio for inspiration | Radio Survivor | Radio 2.0 (En & Fr) | Scoop.it

Ramsey introduced the show this morning to frame its raison d’être to the audience: that radio needs to look to ideas that come from outside the radio industry. That’s why more than half the conference speakers aren’t from radio.

He suggested that maybe radio isn’t as special as those inside the industry like to think it is, asking the provocative question: “If you’re going to make plans to the future, is it better to make them on the basis of myths or on the basis of reality?”

Ramsey then outlined a list of radio’s vulnerabilities, which are areas which other media compete with radio, taking away audience. According to Ramsey, the most vulnerable area is “soundtrack,” where radio provides music for a listener’s day. There are obvious competitors and replacements in this area, from smartphones to Pandora.

 

Complete post : http://radiosurvivor.com/2013/06/20/festival-of-ideas-looks-outside-radio-for-strategy-and-inspiration/

 

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