Justin Osofsky, Directeur of Platform Partnerships at Facebook - Axel Dauchez, Deezer, Mette Lykke, Endomondo, Jason Titus, Shazam.
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'Formats Engageants en Video'
Présentation de Hervé Brunet Co-fondateur et Président de StickyADStv
Depuis 4 ans, FigaroMedias suit à travers un baromètre exclusif l'attitude des Affluent People vis-à-vis de la consommation et des marques. Cette 4ème édition mesure une valeur essentielle du chemin de conviction d’une marque : l'engagement. Les Affluent People constituent une cible stratégique pour les marques car ils affichent un capital engagement nettement supérieur à la population française : ils se tiennent davantage informés de l’actualité des marques, ils perçoivent mieux les différences d’offres entre les marques et sont plus sensibles aux conséquences d’une erreur de choix de marque.
Du point de vue opérationnel, l’engagement représente un actif stratégique et une véritable valeur financière pour les marques :
Etude menée par OpinionWay
A presentation I gave to Radio2.0 in Paris on Thursday 18th October 2012. En français (les images), and in English. Captions available.
In this talk, James Cridland argues that radio stations are promoting the wrong things for the future of the medium. Radio is not just about "the best music mix", but about talented people and shared experiences. With examples from across the world, James argues that engaging the audience - and treating them as individuals - is the secret to success for radio, and will help radio retain listeners and monetise the medium for many years to come.
More info about Media UK : http://www.mediauk.com/
More than ever, public media is having a robust and thoughtful conversation about engagement – and that’s encouraging because engaging authentically can help stations strengthen local service and communities.
Sometimes it helps to go back to the fundamentals. Ask yourself these questions:
Whose responsibility is it to engage the community? One person’s? One department’s? Everyone’s? Which of these will make us most effective?How much time do we/I spend outside our building, cultivating relationships and truly listening to the community’s needs, worries and hopes?Are we collaborating with others to create content, opportunities and experiences that somehow contribute to addressing local concerns and challenges? Are we part of the community or apart from the community?
Five things you can do right now to engage :
2. Stretch your comfort zone.
3. Integrate your work across departments.
4. Reconsider your approach to digital.
5. Get inspired.
Read complete post : http://blog.mediaengage.org/?p=4476
On our recent Digital Tools of Engagement webinar, Mike Caputo with APM’s Public Insight Network spoke to the crowd about the value of using audio for engagement. He talked about how audio is most often used as a one-way tool: Someone broadcasts, others listen. But, audio platform SoundCloud is helping bring interaction into the mix. In his blog post, How can we get people to “tell” us their story?, Mike recommends stations ask community members to submit audio and explains why SoundCloud makes it easier for the average person to share audio files on the Web.
Read full post here : http://blog.mediaengage.org/?p=4214
So what is gamification, and why does it matter to radio? How does gamification dramatically improve the engagement between consumers and our radio brands, and how can this engagement be effectively monetized?
Ironically, in a week where General Motors decided to make a bold statement against the power of Facebook advertising by pulling all social marketing, new data shows that social is responsible for Spotify’s latest success. Since launching in the U.S., integration with Facebook has been a key part of Spotify’s strategy to expand the reach of its appeal to potential premium users.
Cette semaine FrenchWeb organisait un atelier intitulé « Digital Music ». Celui-ci, animé par Pamela Hute, Auteur Compositeur, Laure Decailly, Fondatrice de MyTourManager, et Pierre Niboyet, Marketing Artist Manager chez Deezer, a permis à ses participants de découvrir les nouveaux services dédiés aux artistes et d’échanger sur les meilleurs usages.
Les quatre piliers de la Digital Music
1- La découverte musicale
2- Le fan-engagement
3- Le e-commerce
4- Les datas
What Happens when you Focus on "Fans," not just "Listeners"? from Mark Ramsey Media. Like this?
What happens to your strategies when your focus is on fans first? What happens to your ability to execute those strategies across platforms? It turns out that a cross-platform structure and asking different questions yields some impressive new outcomes.
10 best tools to improve Radio 2.0 Engagement
Combining Augmented Reality with personnalisation and other functionnalities.
Presentation given by Jose-Maria Garcia Lastra from Tecnologia 2.0 - Spain at Rencontres Radio 2.0 Paris on the 18th of October 2012.
According to Deanna Brown, CEO, Federated Media Publishing, “Content, in the right context, is ultimately king.”
Welcome to the evolution of publishing, where storytelling, advertising, and technology intersect. By having unhindered access to social and mobile media platforms, brands are experimenting with paid, owned, and earned media to reach connected consumers in their channels of relevance. As brands dabble in publishing, traditional marketing and advertising networks are also evolving.
Federated Media is no stranger to the game. And, on this episode of Revolution, Deanna Brown explores the state and future of brand publishing, content marketing and monetization models, and most importantly, what it takes to engage with connected consumers. As Deanna so rightly observes, this is no longer about eyeballs and impressions, but instead about premium offerings and meaningful engagement. For brands to find success in new media, she believes that brands must look beyond traditional marketing and tell great stories without pushing messages. If businesses can be transparent, be authentic—in the right context—the brand and the brand story can be conversational and influential.
A keynote presentation at a recent ABC Radio beyond Radio conference.
The Transmedia Value Proposition Numbers or deeper engagement? Support for linear properties or how users influence and resonate with stories? Is it about creating loyalty, building communities, telling stories in cool ways, making money, extending reach,building trust, promotion, transformation, or all of the above?
Is it really worth the time and effort, too difficult or expensive or not worth the effort”. A journey through real case studies and worthwhile results, marketing vs art, dynamic social vs auteur statement, through inspiring possibilities (situated storytelling, collaborative, generative, parallel synch narrative etc) as new platforms surface - process, multi skill, teams and best ways to make things happen.
Via Gary Hayes
Community engagement through public broadcasting: helping stations strengthen civic life and deepen their local significance.
1 > Build Connections
2 > Advance Mission
3 > Build Releance
4 > Increase Value
5 > Improve Awareness
6 > Impact Behavior
7 > Stregthen Community
8 > Improve Solvency
9 > Increase Diversity
10 > Change Station Culture
Read full post here : http://mediaengage.org/bigThinking/TopTenReasons.cfm
Pinterest. Storify. SoundCloud. You’ve likely been hearing a lot about these new online tools.
For public media, they offer opportunities to move beyond using social media for marketing and distribution. They give stations a chance to engage, learn from and build relationships with their communities (even people who may not be current public media listeners.)
Find out if they’re useful for you
Original post : http://blog.mediaengage.org/?p=4343#more-4343
Getting “engagement” online requires doing things online designed to engage. That means much more than repurposing over-the-air content, tweeting what song you’re playing now, embedding that YouTube clip everybody has already seen, or pimping whatever the contest-du-jour happens to be.
Crowdsourcing is more than a buzz word. It’s a trend that marketers are using more to make “the crowd” a participant in building a product, solving a problem, or completing a task.
Crowdsourcing fills a primal need for consumers: control.
Today, marketers can connect with consumers through multiple media channels and use real-time feedback loops to make their campaigns more successful. Companies of all kinds are running campaigns that put the power of choice back into consumers' hands and make them the creators, allowing them to make a social impact.
Dans le prolongement des 2èmes Rencontres Radio 2.0-Barcelone et des 1ères Rencontres Radio 2.0-Paris en 2011 qui ont permis d’explorer le potentiel d’innovation et les opportunités économiques de la Radio 2.0, Nicolas Moulard & Xavier Filliol présentent deux événements consécutifs en France @ Ina Paris, le 18 Oct, et en Espagne @ Fundación Once MADRID, le 30 oct 2012.
This is a study of the online behaviours and cultures of listeners and fans of BBC radio but it consists of
How fans of BBC Radio use the internet to interact around programmes; potentially extending and enhancing their experience of the medium.
What benefit and value do the fans derive from this behaviour and should we, the BBC, do more or less to support it? Does it make the fans love the programme more? Will fan activities get taken up by other listeners (i.e. those who don't self-identify as fans). Do fans spread the word and make the programme more popular? How can fans affect what programmes are made or how the story goes? What benefits are there for the programme makers? And what happens when programme makers try to stop these fan behaviours?