Dear Broadcasters and Advertisers:
Hispanic radio is a critically important element of radio listening throughout the United States. Gone are the days when Hispanic radio was heard only regionally. Today, Hispanic radio is a monumental part of our industry.
Here are some demographic facts: More than three-quarters of Hispanic Americans/Latinos live in the West (41 percent) and South (36 percent). In 2010, 37.6 million, or 75 percent, of Hispanics lived in the eight states with Hispanic populations of one million or more (California, Texas, Florida, New York, Illinois, Arizona, New Jersey, and Colorado). Between 2000 and 2010,the Hispanic population grew by 43 percent, or more than four times the growth in the total population at 10 percent.
People of Mexican origin represent the largest group of Hispanic Americans/Latinos at 63.0 percent, followed by Puerto Ricans (9.2 percent), and Cuban Americans (3.5 percent). Hispanics were the majority of the population in 82 out of 3,143 counties, accounting for 16 percent of the total Hispanic population. 34.3 percent of Hispanics are less than 18 years of age. The median age for Hispanic Americans/Latinos is just under 28, which means that 75% of adult Hispanics are age 18-49, compared to 56% of non-Hispanics....
If you're in broadcasting, there is a Hispanic radio station in your future. No kidding.
The Hispanic population in America has increased by more than 50 percent since 1990 and is our fastest-growing population group.
Any American cities that do not have Hispanic radio stations will have them soon and advertisers are spending heavily on Hispanic radio, in fact Hispanic radio is the ONLY growth segment in radio today.
Growth in the large metropolitan areas is increasing so rapidly that multiple and diverse Hispanic formats will dominate most markets.
If you plan to be in radio for the next 5 to 10 years, you need to understand Hispanic radio. If you're in Hispanic radio now, or are considering entering it, you need to attend this conference.