On Monday, BlackBerry suggested that it was open to various options in order to keep the company moving forward. Those options include, but aren’t limited to, a sale, a joint venture, a strategic partnership or any other feasible plan to help the once mighty smartphone leader. It’s too bad we’re in 2013 because an interesting plan — along with a billion dollars in commitments — were poised for a BlackBerry takeover in 2012.
The full plan can be seen here on SlideShare where Robin Chan, an Angel Investor at Time Machine Ventures, posted it after BlackBerry’s official statement to explore strategic alternatives was published. Called Project BBX, the plan was secretive and bold:
"Over a year ago, I helped form a secret product and engineering team based Silicon Valley that was keenly interested in taking over the company. We wanted to move the company and its passionate customers to a custom enterprise tier of Android. We saw a troubled company that could be saved."
Interestingly, part of the plan Chan shares mirrors the expectation I presented in a 2012 prediction post: Namely, that BlackBerry ceases to make hardware and focuses on services.
Why do that? Simple: Margins in the hardware business are low but the margins on BlackBerry’s services are sky-high by comparison, as shown in this chart from the slide deck:
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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc