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What comes after content marketing? Here are four ideas - BusinessGrow

What comes after content marketing? Here are four ideas - BusinessGrow | R'Tish Creations | Scoop.it
If content is the new advertising, we may be in for trouble. Here are four ways out of the content marketing black hole.

 

Key idea...

Content that pays

I think we are on the cusp of seeing a merging between content marketing and the gamification trend.  Why not reward your most loyal readers with badges and award levels after completing certain tasks? A frequent flyer program for content.

Would you like to receive a Platinum Reward Level on {grow} after so many comments, shares or page views?  I am already seeing some sites that are creating Foursquare-style badges and leaderboards for participating in site activities.

As it becomes harder and harder to cut through the web’s information density, isn’t it logical that companies  would start paying you to view their information?


Via marketingIO
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marketingIO's curator insight, February 25, 2013 8:12 AM

This is a very interesting notion. We've been researching gamification as it relates to B2B marketing, and this is a smart application/integrationg of gamification with content marketing.


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Becky Cortino's curator insight, February 25, 2013 10:32 AM

How are you going to make your content marketing efforts stand out, and not be confused with the "new advertising" (per Mitch Joel)? Thoughtful presentation of current trends by Mark Schaefer, and future predictions that will impact online marketing... Got a website? Do social media marketing? It's all about to change -- again!  For More like this => https://www.facebook.com/BeckyCortino

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Big Publicity for Startups. PR firm manages startup entrepreneurs

Big Publicity for Startups. PR firm manages startup entrepreneurs | R'Tish Creations | Scoop.it
Big Publicity for Startups with free videos, articles, podcast for blogger, startup & entrepreneur. Get in the newspaper and tv news with public relations.
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4 Ways to Use Facebook and Twitter Analytics to Improve Your Marketing : Social Media Examiner

4 Ways to Use Facebook and Twitter Analytics to Improve Your Marketing : Social Media Examiner | R'Tish Creations | Scoop.it
Are you overwhelmed by the amount of analytic data found on Facebook and Twitter? Discover four ways social media insights can improve your marketing.
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Affiliate Marketing Training, Software & Support | Affilorama

Affiliate Marketing Training, Software & Support | Affilorama | R'Tish Creations | Scoop.it
Affilorama brings you free affiliate marketing training, software and support. Register now for free today and boost your affiliate sales!
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What Marketers Need to Know When Choosing Metrics for Social Media Campaigns

What Marketers Need to Know When Choosing Metrics for Social Media Campaigns | R'Tish Creations | Scoop.it
Social Media - Measuring the massive amounts of data produced from social media, then getting useful insights from that data, is extremely difficult. Fortunately, these five tips can make the process easier.
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5 Tools to Enhance Your Brand With Instagram Marketing by OPEN Forum

For more info, please visit http://www.openforum.com/yourbusinesstv. Each week, MSNBC's Your Business features experts to share their secrets for improvin
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8 tips to make sure your Google profile images boost your local search results

8 tips to make sure your Google profile images boost your local search results | R'Tish Creations | Scoop.it
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one.
Via Brian Yanish - MarketingHits.com
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The 1 Simple Mind Trick That Instantly Makes You More Persuasive

The 1 Simple Mind Trick That Instantly Makes You More Persuasive | R'Tish Creations | Scoop.it

Even as neuroscientists continue to unearth new discoveries about the human brain, some of the most effective brain hacks have been around for years. Take Blaise Pascal, for example, born in 1623. The 17th-century French philosopher, mathematician, and physicist explored human nature in his book of essays Pensées.

 

Brain Pickings sheds light on his stance on the art of persuasion: "Pascal came to see that the surest way of defeating the erroneous views of others is not by bombarding the bastion of their self-righteousness but by slipping in through the backdoor of their beliefs."

 

If you want to get someone to change their mind, you might be tempted to immediately start the discussion with talking points about why they're wrong. Pascal recommended a different approach. Start in their camp instead. Cozy up to what this person already believes, and admit there's truth in what they believe. Then, present the larger picture -- in which other angles and approaches exist. This approach is meant to lead someone into discovering another perspective or angle on their own. Instead of you doing the persuading, you're setting them up to persuade themselves.


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The Learning Factor's curator insight, September 13, 6:35 PM

Mastering the art of persuasion is as simple as beginning with "You're right."

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How Women Leaders Emerge From Leaderless Groups

How Women Leaders Emerge From Leaderless Groups | R'Tish Creations | Scoop.it
 

In spite of a significant imbalance between male and female leaders in business, new research from the University at Buffalo's School of Management suggests that in collaborative work environments where women are outnumbered, they often emerge as the natural group leader.

 

The findings fly in the face of the reality of the U.S. workforce, where many fail to recognize the extent of the female leadership gap. Women represent just 3% of new CEOs in the U.S., 5.1% of Fortune 1000 CEOs, and 4% of Standard and Poor’s 500 CEOs. A recent survey by the Rockefeller Foundation also found that nine in 10 respondents thought there were more female business leaders than there really are, and further research by the W. P. Carey School of Business at Arizona State University found that those women are more likely to be targeted by shareholder activism.

 

"We tend to see the man as more leader-like than the woman," says lead author Jim Lemoine, in a video interview by UB School of Management. "What we were interested in in this research were exceptions to the rule."


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The Learning Factor's curator insight, September 13, 6:37 PM

Women are more likely to take command in collaborative work environments including those that are predominantly male.

Judies Frady's curator insight, September 14, 3:26 AM
in fact, it is sad to say that women are really difficult to become leader or enter executive levels......
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Here Are 6 Digital Marketing Resources For Entrepreneurs

Here Are 6 Digital Marketing Resources For Entrepreneurs | R'Tish Creations | Scoop.it
Why invest hard cash when you have free alternatives? Here's the list of the best six free digital marketing resources that you could use to benefit.
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14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]

14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare] | R'Tish Creations | Scoop.it
Looking to build advertising into your inbound strategy? Start with these best practices from the most successful inbound marketers.
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Digital Marketing: Top 100 Influencers and Brands

Digital Marketing: Top 100 Influencers and Brands | R'Tish Creations | Scoop.it
An influencer analysis report identifying the top 100 most influential brands and individuals driving engagement in Digital Marketing in 2016
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How Has App Marketing Changed in the Last 2 Years?

How Has App Marketing Changed in the Last 2 Years? | R'Tish Creations | Scoop.it
Mobile devices have continued to develop at a rapid-fire pace ever since the first iPhone was released nearly a decade ago.
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Social Media Tips: Get The Most Out Of The Platforms

Social Media Tips: Get The Most Out Of The Platforms | R'Tish Creations | Scoop.it
SEO Web Marketing's social media tips for small businesses to employ to ensure the highest possible levels of engagement in their social media activities.
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8 Tips to Simplify Your Social Media Marketing : Social Media Examiner

8 Tips to Simplify Your Social Media Marketing : Social Media Examiner | R'Tish Creations | Scoop.it
Are you struggling to keep up with your social media marketing tasks? Discover eight tips to help busy social media marketers be more productive.
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20 Actionable SEO Marketing tips you can use right now

20 Actionable SEO Marketing tips you can use right now | R'Tish Creations | Scoop.it
SEO marketing can be a confusing topic and it's made worse with the amount of terrible information on the web. But we're here to change all of that. What’s the
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What is the best word count for Google and SEO?

What is the best word count for Google and SEO? | R'Tish Creations | Scoop.it
Back in the olden days (Not too long ago) 250 words was the number that was thrown about for the optimum amount of words to get noticed and loved by Google. Today, it’s an entirely different story.
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7 Strategies for Effective Visual Storytelling

7 Strategies for Effective Visual Storytelling | R'Tish Creations | Scoop.it
Effective visual storytelling requires rethinking your approach to visual hierarchy, investing time in designing the small visual details, and going beyond marketing’s perception of a brand. Here are 7 tips from Studio Element’s Brian Barrus on helping brands tell their story.

Via José Carlos, massimo facchinetti
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6 Tips for Better Facebook Video Ads #videomarketing

6 Tips for Better Facebook Video Ads #videomarketing | R'Tish Creations | Scoop.it
Video ads are among the most powerful Facebook ad formats for generating user engagement. Discover six tips for using video in your Facebook ad campaigns.

Via Brian Yanish - MarketingHits.com
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Michel Michaeli's curator insight, September 13, 6:10 AM
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Some of the Most Powerful Marketing Automation Strategies - Oz Content

Some of the Most Powerful Marketing Automation Strategies - Oz Content | R'Tish Creations | Scoop.it
Marketing Automation Strategy #1: Use Your Welcome Email To Distinguish Customer TypesMarketing Automation Strategy #2: Reuse Existing Content To Compel ConversionsMarketing Automation Strategy #3: Increase Saas Usage & UpsellsMarketing Automation Strategy #4: Segment MOFU Readers With Topical Lead MagnetsMarketing Automation Strategy #5: Get Reviews On Autopilot
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marketingIO's curator insight, September 13, 10:43 AM

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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7 Chrome Extensions to Make YouTube Awesome

7 Chrome Extensions to Make YouTube Awesome | R'Tish Creations | Scoop.it
YouTube is the king of video services, but not everything about it is perfect. However, there are some awesome Google Chrome extensions to fix these common annoyances once and for all.

Via Ariana Amorim, Mark E. Deschaine, PhD, massimo facchinetti
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The Impact of Big Data on Social Media Marketing Strategies

The Impact of Big Data on Social Media Marketing Strategies | R'Tish Creations | Scoop.it
In the overwhelm of data, an individual business owner or social media marketer can feel powerless to make any sense of it.
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17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More

17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More | R'Tish Creations | Scoop.it
What do the best Instagram videos look like? Check out this post for examples from 17 brands of all different sizes and from all different industries.
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Is Facebook The New Internet? - Inbound Marketing and Social Media Marketing for Schools -

Is Facebook The New Internet? - Inbound Marketing and Social Media Marketing for Schools - | R'Tish Creations | Scoop.it
I have a secret to share? I’m a huge fan of the X-Files.
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Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Tech

Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Tech | R'Tish Creations | Scoop.it
To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market performance, consumer reach and affinity, their...
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How to Build Unique Strategies for Creative Influencer Marketing

How to Build Unique Strategies for Creative Influencer Marketing | R'Tish Creations | Scoop.it
Tyler Farnsworth, General Manager of August United, joins the Influence Pros Podcast to reveal the perks of creative freedom, why you need to push outside the box, and how to take the time to maintain positive relationships.
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