R'Tish Creations
Follow
Find
799 views | +0 today
 
Rescooped by Letitia Owens from The Marketing Technology Alert
onto R'Tish Creations
Scoop.it!

What comes after content marketing? Here are four ideas - BusinessGrow

What comes after content marketing? Here are four ideas - BusinessGrow | R'Tish Creations | Scoop.it
If content is the new advertising, we may be in for trouble. Here are four ways out of the content marketing black hole.

 

Key idea...

Content that pays

I think we are on the cusp of seeing a merging between content marketing and the gamification trend.  Why not reward your most loyal readers with badges and award levels after completing certain tasks? A frequent flyer program for content.

Would you like to receive a Platinum Reward Level on {grow} after so many comments, shares or page views?  I am already seeing some sites that are creating Foursquare-style badges and leaderboards for participating in site activities.

As it becomes harder and harder to cut through the web’s information density, isn’t it logical that companies  would start paying you to view their information?


Via iNeoMarketing
more...
iNeoMarketing's curator insight, February 25, 2013 8:12 AM

This is a very interesting notion. We've been researching gamification as it relates to B2B marketing, and this is a smart application/integrationg of gamification with content marketing.


  • See the article at www.businessesgrow.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Becky Cortino's curator insight, February 25, 2013 10:32 AM

How are you going to make your content marketing efforts stand out, and not be confused with the "new advertising" (per Mitch Joel)? Thoughtful presentation of current trends by Mark Schaefer, and future predictions that will impact online marketing... Got a website? Do social media marketing? It's all about to change -- again!  For More like this => https://www.facebook.com/BeckyCortino

Your new post is loading...
Your new post is loading...
Scooped by Letitia Owens
Scoop.it!

Could Crowdfunding Replace Traditional Marketing? 20 comments, 20 called-out Comment Now Follow Comments - Crowdfunding Planning | Your Complete Solution for CrowdFunding |Planning for CrowdFundin...

Could Crowdfunding Replace Traditional Marketing?  20 comments, 20 called-out Comment Now Follow Comments - Crowdfunding Planning | Your Complete Solution for CrowdFunding |Planning for CrowdFundin... | R'Tish Creations | Scoop.it
CrowdFundingPlanning is a Complete Solution for a Fast and Successful CrowdFunding campaign empowering SMBs, Start-ups, Entrepreneurs, CF Expert Professionals and Investors Community.

Power of the Crowd, Expert and Cloud Sourcing.
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

A Growing Challenge for 2015: How to Find Trained Content Marketing Professionals

A Growing Challenge for 2015: How to Find Trained Content Marketing Professionals | R'Tish Creations | Scoop.it
Do you struggle with finding trained content marketing professionals?
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

Starbucks resurrects eggnog latte after deprived customers revolt

Starbucks resurrects eggnog latte after deprived customers revolt | R'Tish Creations | Scoop.it
Following customer complaints, Starbucks has decided to bring back the eggnog latte this holiday season.
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

The Human Touch – Important For Marketing Today and Tomorrow | B2B Marketing Insider

The Human Touch – Important For Marketing Today and Tomorrow | B2B Marketing Insider | R'Tish Creations | Scoop.it
The reward of marketing is the chance to connect and engage with people. In this interview, we talk about the importance of the human touch in marketing...
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

3 Quick Ways to Build Massive Sales Credibility

3 Quick Ways to Build Massive Sales Credibility | R'Tish Creations | Scoop.it
Here is how to infuse your sales reps with the confidence and credibility they need to make the big calls and drive the pipeline you expect.
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

How To Make Your Marketing Memorable, But Still Affordable - Forbes

How To Make Your Marketing Memorable, But Still Affordable - Forbes | R'Tish Creations | Scoop.it
You quit your day job, raised a bit of money, pulled too many all-nighters fueled by Seamless deliveries and double espresso shots, and are now (finally) ready to birth your startup baby. But how do you get the word out?
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

10 Holiday Marketing Commandments to Live By

10 Holiday Marketing Commandments to Live By | R'Tish Creations | Scoop.it
How Is Your Holiday Marketing Plan Coming Along? The holiday season is upon us and if you’ve not planned a thing, as in marketing for your business, you are late! However, you’ll be in good compa…
more...
No comment yet.
Rescooped by Letitia Owens from New Customer - Passenger Experience
Scoop.it!

Do We Care About #Brands?

Do We Care About #Brands? | R'Tish Creations | Scoop.it
Most people worldwide would not care if more than 73% of brands disappeared tomorrow. Can people care about brands? If the answer is yes, then what are companies doing wrong?

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, November 7, 2:07 PM

According to a survey, most people would not care if 73% of the brands would disappear!?


Share your latest experience on what your favorite brands are doing to earn your Loyalty, and ultimately your Advocacy?


It does start with earning your #trust.


Great insight @annettefranz @SDLjames with strong value connections @TOMS @USAA



Fred Zimny's curator insight, November 8, 12:20 AM

Focus on encounters and experiences in stead of managing relations.

Ahmed Alkandari's curator insight, November 15, 9:01 PM

"Most people worldwide would not care if more than 73% of brand disappeared." So, are companies wasting their money on advertisements and marketing; since, most people won't care about weather the brand will disappeared or not?! People who have brand loyalty are supposed to care if the brand they are loyal to will be available or not on the future. Also would these people considered faithful to their brand if they don't care?

What are brands might been doing wrong with customers?

don't focus on the customersare not providing value relative to priceare not providing value relative to the competition/alternativeshave broken customers' trustdon't deliver on their promisesdon't care about customersdon't meet customer expectationsare not innovative (think "same old same old")deliver a fragmented or poor experience

With all of these point, the relationship between them and their customers will be broken. Therefore, companies should focus more on their customers and design a good customer experience. Companies shouldn't only care about making money, they should also care and focus about being a part of something that matters to people and mean something to them.

 

Most of the article was asking questions and some questions didn't have answers in the article, they are open for general thinking and answering. It's interesting about how most people won't care if a brand disappeared on the future; for me I would! Of course life won't stop and new brands will enter the market. However, Some brands people got used to it and can's change that easily; the example of Apple. I also found it important about what they mentioned for customers relationship with the company. In my opinion, companies that focuses more on their relationship with their customers and making sure to build an experience with their customers are more successful than companies that focusses on making profits and increase their revenue. I a customer became loyal to a company and he had an experience with that company, he won't mind paying more on that company's goods. The reason is that the company had built a trust and an experience to that customer so he will be faithful and he would care about the brand and the company.

Scooped by Letitia Owens
Scoop.it!

10 ways to increase your Facebook Fans | Web SEO Analytics

10 ways to increase your Facebook Fans | Web SEO Analytics | R'Tish Creations | Scoop.it
Facebook is one of the most powerful tools for all online marketers since it enables us to promote products and services by using highly targeted campaigns with
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

5 (Relatively Simple) Steps To B2B Social Media Marketing Success

5 (Relatively Simple) Steps To B2B Social Media Marketing Success | R'Tish Creations | Scoop.it
Don't hire just anyone to handle your social media. Invest in your online presence with these five tips for B2B marketing success.
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

Referral Marketing 101: 7 Tactics to Launch Your Own Referral Campaign – Shopify

Referral Marketing 101: 7 Tactics to Launch Your Own Referral Campaign – Shopify | R'Tish Creations | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

5 Rockin’ Mobile Marketing Tips

5 Rockin’ Mobile Marketing Tips | R'Tish Creations | Scoop.it
We all search on mobile devices now. The good news is that pretty easy for you to make your website mobile-ready. Here's how
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

11 Skills All Entrepreneurs-in-Training Should Develop - StartupCollective

11 Skills All Entrepreneurs-in-Training Should Develop - StartupCollective | R'Tish Creations | Scoop.it
With these skills in tow, you will go far in the startup world.
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

Bringing the Mainframe to Millennials: B2B Marketer of the Year Deon Newman Talks to Marketing Smarts [Podcast]

Bringing the Mainframe to Millennials: B2B Marketer of the Year Deon Newman Talks to Marketing Smarts [Podcast] | R'Tish Creations | Scoop.it
Marketing Strategy: Marketing Podcast - Deon Newman, IBM's vice-president of marketing for System z, and recipient of the B2B Marketer of the Year Award at the MarketingProfs Bright Bulb Awards, shares insights into what made ...
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

Highspot Lands $9.6M to Improve Sales, Marketing Content - Xconomy

Highspot Lands $9.6M to Improve Sales, Marketing Content - Xconomy | R'Tish Creations | Scoop.it
Salespeople in large companies may have hundreds of thousands of individual pieces of marketing content to choose from when pitching a customer. Highspot,
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

Pound Wise, Penny Foolish SEO (And Content Marketing) - Search Engine Land

Pound Wise, Penny Foolish SEO (And Content Marketing) - Search Engine Land | R'Tish Creations | Scoop.it
For many B2B businesses, good SEO used to be a side effect of other marketing efforts. But columnist Tom Schmitz warns that this strategy isn't sustainable in the long-term.
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

The glue that really holds a school together — and that reformers ignore - The Washington Post

The glue that really holds a school together — and that reformers ignore - The Washington Post | R'Tish Creations | Scoop.it
It is easy to forget about this in the era of competition and big data.
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

Ford's heads of Europe, marketing to swap roles - The Detroit News

Ford's heads of Europe, marketing to swap roles - The Detroit News | R'Tish Creations | Scoop.it
The moves and retirements are part of Ford’s normal succession plan
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

How To Win At SEO & Content Marketing In 2015

How To Win At SEO & Content Marketing In 2015 | R'Tish Creations | Scoop.it
Good news, content marketers: SEO hasn’t really changed! Columnist Nate Dame explains how to get the most bang from your SEO buck in 2015.
more...
No comment yet.
Rescooped by Letitia Owens from New Customer - Passenger Experience
Scoop.it!

#Brand #Marketing: Photobomb vs. the Selfie

#Brand #Marketing: Photobomb vs. the Selfie | R'Tish Creations | Scoop.it
In these digital times information moves fast, trends move faster, and boredom is a online marketer’s biggest enemy. As the Selfie trend becomes old news, the Photobomb is holding strong. Why? And how can you use them for brand marketing?

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, November 7, 2:00 AM

#Content #Marketing, whether via photo or video will continue to play an important role to engage your customers, friends, fans, etc...


Karen shares some creative approaches, which one did you like best?



Scooped by Letitia Owens
Scoop.it!

Highly Successful Marketers Always Ask These 7 Questions - Forbes

Highly Successful Marketers Always Ask These 7 Questions - Forbes | R'Tish Creations | Scoop.it
Many marketers are focused on the trees, not the forest. They’re trying to pick out the best ad size or CTA button color. Those are great things to search for, but I encourage you to take a step back and look at the forest.
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

Hard-Won Lessons In Luxury Marketing: The Case Of Damilano And Barolo - Forbes

Hard-Won Lessons In Luxury Marketing: The Case Of Damilano And Barolo - Forbes | R'Tish Creations | Scoop.it
Five (hard won) insights on selling and marketing a luxury wine, from the Damilano brand of Barolo, in Italy's Piedmont region.
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

10 Customer-Getting, Money Making Rules Small Business Owners Should Live By | Small Business Marketing Blog | Glazer-Kennedy Insiders Circle

10 Customer-Getting, Money Making Rules Small Business Owners Should Live By | Small Business Marketing Blog | Glazer-Kennedy Insiders Circle | R'Tish Creations | Scoop.it
Learn small business marketing techniques from the best in the industry! Strategies for entrepreneurs seeking fast and dramatic growth, greater control and independence
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

Tweets With Wings: How Red Bull’s Branded Content Flew Them To 35,000,000 Followers - SocialBro

Tweets With Wings: How Red Bull’s Branded Content Flew Them To 35,000,000 Followers - SocialBro | R'Tish Creations | Scoop.it
Red Bull have created a branded content strategy that makes front-page headlines everywhere. We spoke to Red Bull Media House to find out how they did it.
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

Big Ideas for Small Business Marketing Consultants!

Big Ideas for Small Business Marketing Consultants! | R'Tish Creations | Scoop.it
Join us at this special event for marketing professionals designed to help you both produce new business as well as develop revenue generating ideas and strategies for your customers. Additionally, meet and greet with potential partners and clients!
more...
No comment yet.