R'Tish Creations
1.1K views | +0 today
Follow
R'Tish Creations
Your new post is loading...
Your new post is loading...
Rescooped by Letitia Owens from The MarTech Digest
Scoop.it!

5 things marketers need from artificial intelligence - Tune

5 things marketers need from artificial intelligence - Tune | R'Tish Creations | Scoop.it

1) Emotional intelligence
We already have sentiment analysis. Now we need to hook it up to smart systems that help us understand how customers and prospects feel about our brands and our services.

2) Contextual awareness
The time of the day, current location, weather, and nearby events can have a profound impact on what we want, our urgency, and how brands should react. Artificial intelligence systems like bots or chatbots need to know about the world we live in as well as the things we’re asking them for, to better contextualize their responses.

3) Automation of busy work
Marketers still spend far too much time in Excel or other data aggregation and analysis tools. They need AI systems that can ingest data and then respond to natural language questions … as well as suggest fruitful lines of inquiry.

4) Integration with other AI systems
Putting AI in your marketing cloud, another in your chatbot, another in your Alexa skill, and yet more in your multivariate testing tool is great. Much greater is integrating them all into a smart community that can help marketers globally.

5) Understanding the customer journey
Artificial intelligence can help by ingesting vast quantities of data and — in ways that respect individual privacy — highlight common (and not so common) paths to purchase and loyalty.


Via marketingIO
more...
marketingIO's curator insight, February 20, 9:55 PM

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

Rescooped by Letitia Owens from Digital Content Marketing
Scoop.it!

How to Optimize Social Ads for Every Stage of the Buying Funnel : Social Media Examiner

How to Optimize Social Ads for Every Stage of the Buying Funnel : Social Media Examiner | R'Tish Creations | Scoop.it
Want more conversions from your social media ads? Discover how to serve optimized social media ads that generate sales from all of your customers.
Via brandinmind
more...
No comment yet.
Rescooped by Letitia Owens from Digital Content Marketing
Scoop.it!

The 13 Best Instagram Marketing Campaigns of 2016

The 13 Best Instagram Marketing Campaigns of 2016 | R'Tish Creations | Scoop.it
2016 was a big year for Instagram. This year alone, the rapidly-growing media-sharing app launched new features like longer video, Instagram Stories, zoom,
Via brandinmind
more...
No comment yet.
Rescooped by Letitia Owens from MarketingHits
Scoop.it!

The Marketing Technique That Made This Entrepreneur Over $1 Million In Six Months

The Marketing Technique That Made This Entrepreneur Over $1 Million In Six Months | R'Tish Creations | Scoop.it
These strategies and techniques helped Brian Clark build a massive following and monetize at exactly the right moment.
Via Brian Yanish - MarketingHits.com
more...
Marc Kneepkens's curator insight, January 1, 7:00 PM

Essential tips.

abandoneddotterel's comment, January 3, 6:20 AM
Thats superior
Rescooped by Letitia Owens from Content Creation, Curation, Management
Scoop.it!

The Top 10 Photos of 2016

The Top 10 Photos of 2016 | R'Tish Creations | Scoop.it
TIME selects the 10 images that made 2016

Via Tom D'Amico (@TDOttawa) , massimo facchinetti
more...
No comment yet.
Rescooped by Letitia Owens from Content Creation, Curation, Management
Scoop.it!

Why Hotels Need an Effective Inbound Marketing Strategy in 2017

Why Hotels Need an Effective Inbound Marketing Strategy in 2017 | R'Tish Creations | Scoop.it
Why Hotels Need an Effective Inbound Marketing Strategy in 2017

Via Are Morch, massimo facchinetti
more...
No comment yet.
Rescooped by Letitia Owens from The MarTech Digest
Scoop.it!

Who controls the marketing tech stack in 2017: The CIO or CMO? | ZDNet

Who controls the marketing tech stack in 2017: The CIO or CMO? | ZDNet | R'Tish Creations | Scoop.it
The CIO and CMO join forces around marketing technology. More closely than a partnership, they literally create a matrixed organization dedicated to digital marketing experience, jointly possessing and wielding much more resources than they could alone. The new marketing IT structure will become experts in both marketing and in marketing technology, using their combined purview to create breakthroughs in integration and customer journey. CMOs forge ahead, and make up with CIOs on a case-by-case basis. Given the aforementioned pace of the marketing technology business, I believe this is the most likely scnearios, and what I'm actually seeing is fast-growing marketing IT teams being created solely by the CMO, with knowledge by the CIO, but little involvement as long as important lines aren't crossed.CIOs and CMOs align and collaborate across clearly defined responsibilities. The CIO owns the tech stack and the integration between the pieces, and the CMO owns the integrated digital experience itself. This will tend to work better in large companies.

Via marketingIO
more...
marketingIO's curator insight, January 3, 9:12 AM

The greatest normalizer between the two? Where the data resides. That will be the crux of the relationship.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

Rescooped by Letitia Owens from Digital Content Marketing
Scoop.it!

7 Growth Hacks to Improve Your Content Strategy

7 Growth Hacks to Improve Your Content Strategy | R'Tish Creations | Scoop.it
Patching the holes in your content strategy takes time and energy. Conserve your resources with these seven growth hacks.
Via brandinmind
more...
No comment yet.
Rescooped by Letitia Owens from Digital Content Marketing
Scoop.it!

3 Ways to Republish Instagram Content on Facebook : Social Media Examiner

3 Ways to Republish Instagram Content on Facebook : Social Media Examiner | R'Tish Creations | Scoop.it
Have you thought about sharing your Instagram posts on Facebook? Discover three ways to share your Instagram content on Facebook.
Via brandinmind
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

How to Market a Real Estate Business on Facebook Social Media ?

How to Market a Real Estate Business on Facebook Social Media ? | R'Tish Creations | Scoop.it
Do you want to promote and market a real estate business over Facebook? Follow the Beginners guide to promote your Business over Facebook via social media marketing.
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

How Marketing Automation is changing the game in 2017

How Marketing Automation is changing the game in 2017 | R'Tish Creations | Scoop.it
Marketing automation isn't your average fancy buzzword. Starting off with
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

Click Here To See How These Digital Entrepreneurs Are Helping Others Achieve A Luxury Lifestyle...

Click Here To See How These Digital Entrepreneurs Are Helping Others Achieve A Luxury Lifestyle... | R'Tish Creations | Scoop.it
CLICK HERE TO MAKE MONEY WITH YOUR SNAPS!
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

How to Humanize Your Social Media Marketing: 7 Quick Tips

How to Humanize Your Social Media Marketing: 7 Quick Tips | R'Tish Creations | Scoop.it
The future of customer retention largely depends on how you connect with your customer, and how well you humanize your social media marketing.
more...
No comment yet.
Rescooped by Letitia Owens from Curation, Social Business and Beyond
Scoop.it!

Your Complete Content Plan, Part 2: Content Creation

Your Complete Content Plan, Part 2: Content Creation | R'Tish Creations | Scoop.it
In part one of "Your Complete Content Plan", we discussed Keyword Research. Part two of of our 3-part series concentrates on Content Creation

Via janlgordon
more...
janlgordon's curator insight, February 19, 10:56 PM

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

 

Focus on engaging your audience with a solution and strong call to action.

 

How to Use Effectively Publish Content

 

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

 

Sharma explains the basics of content planning that stands out to your community.

 

Here's what caught my attention:

 

  • Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

 

  • Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

 

  • It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFbV3099Qkm

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Rescooped by Letitia Owens from Digital Content Marketing
Scoop.it!

Amazon begins testing Product Listing Ads on AdWords

Amazon begins testing Product Listing Ads on AdWords | R'Tish Creations | Scoop.it
For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.
Via brandinmind
more...
No comment yet.
Rescooped by Letitia Owens from MarketingHits
Scoop.it!

The top 10 TED Talks of 2016

Watch the talks we loved in 2016 and discover the year's most powerful ideas. To watch the full talks, check out the playlist: http://go.ted.com/2016 ;


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Letitia Owens from MarketingHits
Scoop.it!

How to Craft a Remarkable SEO Strategy for 2017 - Whiteboard Friday

How to Craft a Remarkable SEO Strategy for 2017 - Whiteboard Friday | R'Tish Creations | Scoop.it
From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. In this Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017.
Via Brian Yanish - MarketingHits.com
more...
Website Designing Company in Delhi's curator insight, January 3, 4:25 AM
Nice and very Informative for SEO 
 
Rescooped by Letitia Owens from Curation, Social Business and Beyond
Scoop.it!

Context Is King In Marketing

Context Is King In Marketing | R'Tish Creations | Scoop.it
Context is the differentiator in Content Marketing. It is king, and an essential aspect of any digital marketing campaign

Via janlgordon
more...
janlgordon's curator insight, January 2, 5:52 PM

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

 

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

 

Why Context is More Important Than Content

 

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

 

Zambito explains the basics of context in how it relates to today's online consumer.

 

Here's what caught my attention:

 

  • In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

 

  • When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

 

  • Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Tony Zambito.

 

Read full article here: http://ow.ly/l7qK307CKXw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:26 AM
I like all hand picked topics by @janlgordon, good article to go through
Rescooped by Letitia Owens from Content Creation, Curation, Management
Scoop.it!

5 Brand Storytelling Examples To Energize Your Content

5 Brand Storytelling Examples To Energize Your Content | R'Tish Creations | Scoop.it
Today, every company is trying to share their unique story with the world. But I won’t bore you by telling you stuff you’ve heard before.

Instead let’s take a look at 5 inspirational brand storytelling examples, and the ingredients for a great brand story.

Via Gregg Morris, massimo facchinetti
more...
No comment yet.
Rescooped by Letitia Owens from Startups, Entrepreneurs, Angel Investors
Scoop.it!

7 Can't-Miss Business Conferences for 2017

7 Can't-Miss Business Conferences for 2017 | R'Tish Creations | Scoop.it
In these days of endless virtual meetings, there's nothing like going to a great live event with other living, breathing human beings. Here are my top picks.

Via Dave Phillipson
more...
No comment yet.
Rescooped by Letitia Owens from Digital Content Marketing
Scoop.it!

Facebook Changes Page Layouts: This Week in Social Media : Social Media Examiner

Facebook Changes Page Layouts: This Week in Social Media : Social Media Examiner | R'Tish Creations | Scoop.it
Social media news and developments making social media marketing easier. (Instagram Live Video and Disappearing Photos and Videos, Google Search Rich Cards)
Via brandinmind
more...
No comment yet.
Rescooped by Letitia Owens from Content Creation, Curation, Management
Scoop.it!

Follow these content marketing trends in 2017: Part 2

Follow these content marketing trends in 2017: Part 2 | R'Tish Creations | Scoop.it
Discover the trends that will shape content marketing in 2017 in part two of our exploration of what’s on the digital horizon.

Via massimo facchinetti
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

8 Tips on how to prospect for new business and get results

8 Tips on how to prospect for new business and get results | R'Tish Creations | Scoop.it
Sales are the lifeblood of any business and it is critical you keep the top of your sales funnel full with new prospects. Prospecting when done well contributes
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

How to write better case studies that get more sales

How to write better case studies that get more sales | R'Tish Creations | Scoop.it
Case studies help at every stage of the buyer's journey. Articulate Marketing reveals the secrets of better case studies in this must-read how-to guide.
more...
No comment yet.
Scooped by Letitia Owens
Scoop.it!

Apricot - My Top 5 Marketing Books of the Year (with key takeaways and actions)

Apricot - My Top 5 Marketing Books of the Year (with key takeaways and actions) | R'Tish Creations | Scoop.it
I've let myself go: I haven't read as much and I've let outputs dictate inputs. This reading list will change that https://t.co/2Lad3BvvKi
more...
No comment yet.