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Rescooped by Elizabeth Hall from Public Relations & Social Media Insight
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How does a company prove digital media's effectiveness?

How does a company prove digital media's effectiveness? | Self Help | Scoop.it

My client's objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness.

 

...There are four stages to follow. Initiation, Integration, Intelligence, and Value Creation.

 

Every action my client takes – from answering the phone at the front desk to the most complex product installation – makes a statement about how that company values customers. These moments in time are when a brand comes to life, when promises made are either kept or broken. Jan Carlzon, former President of Scandinavian Airline Services called these instances “moments of truth”. He defined them as “any time a customer comes into contact with any aspect of your business, however remote, the customer has an opportunity to form an impression.

 

”Moments of truth, when repeatedly resulting in positive outcomes and experiences, lead to customer loyalty. Customer loyalty is a state of being that is defined by behaviors and experiences on BOTH sides of the relationship – vendor and customer – that lead to a state of value creation for both parties. Loyalty can’t be measured by repeating business alone...


Via Jeff Domansky
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malek's curator insight, November 23, 2013 7:25 AM

How to measure what's going on with your campaign. 

A lengthy article, but the job is in the details.

Ali Anani's curator insight, November 24, 2013 12:21 AM

"Moments of Truth" shape up your customers' impressions about your businesses

Gordon Kraft's curator insight, November 24, 2013 12:00 PM

Digital Media company has the ability to create your Digital image for the Interent, Social Media via video...

Rescooped by Elizabeth Hall from The 21st Century
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28 Stimulating Digital and Social Media Marketing Quotes

28 Stimulating Digital and Social Media Marketing Quotes | Self Help | Scoop.it
28 Stimulating Digital and Social Media Marketing Quotes http://t.co/eoupidkCdq

Via Dr. Susan Bainbridge
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Sharla Shults's curator insight, May 26, 2013 7:36 PM
It's all about inspiration: Write something memorable that stands out and provides inspiration to others.
Scooped by Elizabeth Hall
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Quotes About Social Media: Introverts don't small talk conversation, but they typically don't mind writing. The... http://t.co/goZxQZgR4D
Elizabeth Hall's insight:

True

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