Aggregated list of 5 best Social Media post of week #44. This was a week where Sandy and Nilam dominated the news, but our work on Social Media continued unabated.
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Scooped by Malhar Barai onto Quick Social Media |
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Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing... Which? It's what you'll find in this excellent post with ten goals to follow! [note Martin Gysler]
Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?
Curious about why some content that seems great doesn’t do anything to build the business?
“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.
Content all by itself — even terrific content — is just content.
It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.
But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …
Content marketing is a meaningless exercise without business goals.
Read more: http://www.copyblogger.com/content-marketing-goals/ Via Martin Gysler Delete the scoop?
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If you have been blogging for a while, chances are you are familiar with content scrapers. Content scrapers are websites that steal your content for their own blogs without your permission. Some content scrapers will just copy the content off of your blog, but most use automated software that takes the content from your RSS feed and posts your content to their site like it is a new post.
In this post, we are going to look at some potential link building benefits to content scrapers, how to find out what sites are scraping your content, and what you can do if you want to either benefit from the linking standpoint or have them take it down.
Linking Benefits of Content Scrapers
Last week, I was happy to see that I was listed in ProBlogger’s 20 Bloggers to Watch in 2012. Within 24 hours, I received a notification in my WordPress dashboard that a page on my blog had been linked to in the post on ProBlogger’s site.
Read more: http://blog.kissmetrics.com/content-scrapers/ Via Martin Gysler, Antoine Young Delete the scoop?
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