How many marketers can pin down the impact of social media using hard numbers?
The following infographic, based largely on results from the Demand Gen Report 2013 B2B Content Preferences Survey and 2012 B2B Buyer Survey shows data to help answer that very important question.
Promoting content over social networks is now a vital part of getting a message in front of potential buyers, establishing thought leadership and making the most of content investments. That means understanding which social media channels are most appropriate for different campaigns, and it definitely means understanding how to optimize different types of content for your social campaigns.
Earlier this month, Power Editor users gained the ability to add call to action buttons to page post ads, and that capability has now surfaced in Ads Manager.
Reader Or Fialkov of Fialkov Digital shared the screenshot above with AllFacebook, in which buttons for shop now, learn more, sign up, book now, or download can be added to page post ads in Ads Manager.