By Sarah Kessler
Get ready for the Pinterestification of the web.
Even if you haven’t ever visited popular visual bookmarking site Pinterest, you might recognize its design elements — which have been popping up everywhere since the startup burst onto the mainstream scene in 2011.
The site doesn’t use traditional web building blocks.
“It’s almost like a window-shopping mode,” says Khoi Vinh, the former design director for NYTimes.com.
“It puts the ball back in the user’s court,” muses Andrew Beck, a web designer at Blue Fountain Media.
“It flattens the information hierarchy,” describes Jeff Croft, a web designer and co-founder of ebook lending site Lendle.
Pinterest puts web content into sticky-note sized blocks users can organize onto pinboards that fill the entire browser screen. The majority of each block is filled by a photo, and the ability to “like,” “repin” or comment at the bottom make it look like its own mini web page.
Though the hot Palo Alto startup is staying mum about its user numbers, one study found it drives more traffic to websites than Google+, YouTube and LinkedIn combined.
Via janlgordon, John van den Brink