As rumors mount about a possible iWatch launch late in 2014, with attendant speculation that it will provide Apple with a boost to its sagging sales, I have to ask, who is this for? Tim Cook wears a Nike fuelband (as well as sitting on their board) and Cupertino has been on a hiring tear for those with experience in bio-medical sensors. The kinds of sensors said to be included in the eventual wearable include heart rate, blood oxygen and glucose monitoring.
There are quantified self enthusiasts and fitness-obsessed people of all ages, as well as young people suffering from early-onset conditions like juvenile diabetes, but the largest market for the kinds of bio-medical tracking that the sensor-laden iWatch would address are baby boomers and the elderly. Which leads me to ask, will the iWatch be worn by anyone under 30? The irony, of course, is that the boomers were indoctrinated in the ’60s to never trust anyone over 30!